Issue link: https://tradeshowexecutive.epubxp.com/i/107551
Trade Show Executive SPONSORED BY Dashboard–DECEMBER TRADE SHOW METRICS BY CAROL ANDREWS, editor-at-large TOP MGMTS* December 2012 SHOW INFORMATION TOP CITIES* GROWTH LEADERS PennWell Corporation Diversified Business Communications J. Spargo & Associates, Inc. Orlando New Orleans Atlanta The Running Event American Geophysical Union Fall Meeting Intl. WorkBoat Show Show Site *Based on total nsf Net SF of Exhibits Exhibitors TOP INDUSTRY SECTORS* BENCHMARKS: AVERAGE GROWTH Industrial/ Heavy Machinery Commercial Marine Sports NSF: 3.1% Exhibitors: 3.3% Attendance: 0.9% Total Attendance Qualitative Data 2012/2011 2012/2011 VARIANCE 2012/2011 VARIANCE 2012/2011 VARIANCE San Francisco SanFrancisco Atlanta SanDiego Nashville Dallas 42,840 36,460 116,515 110,800 35,100 35,360 17.5% 5.2% (0.7)% 272 232 242 242 256 262 17.2% No change (2.3)% 24,221 23,193 20,578 21,869 3,750 4,000 4.4% (5.9)% (6.3)% Therewere94newexhibiting companiesand58intl.exhibitors. Apubliclecturebyscientistsworking onNASA'sMarsrover,anexploration stationwithmorethan20hands-on activitiesandachildren'sbookreading tookplaceattheevent. Expo! Expo! IAEE's Annual Meeting & Exhibition InternationalAssociationof Exhibitions&Events; www.iaee.com Orlando LasVegas 36,600 37,600 (2.7)% 255 266 (4.1)% 2,208 (10.6)% 1,975 est. (pre- audited figures) Numberofeducationopportunities morethandoubledfrom2011show. Therewere409first-timeattendees, and109exhibitingcompanies hadexhibited10yearsormore. 24countriesoutsideoftheU.S. wererepresented.Thenumber ofdownloadsoftheExpo!Expo! mobileappexceeded1,600. Holiday Showcase AssociationForum ofChicagoland www.associationforum.org Chicago Chicago 23,424 23,744 (1.3)% 356 371 (4.0)% 2,419 2,488 (2.8)% Therewasa5.5%increaseintotal plannerattendancecomparedto 2011attendance.Newthisyearwere mini-bootcamps,threededicated meetinghubstointeractandconduct business,improvedtechnology includinganenhancedmobileapp, activitiesforfirst-timeattendees, andanewtraditionofholidayhappy hourattheevent'sconclusion. International Council of Air Shows Convention Intl.CouncilofAirShows www.airshows.aero Las Vegas LasVegas 38,000 38,000 No change 240 225 6.7% 1,375 1,550 (11.3)% TheshowchangedtoaMonday throughThursdayschedule,andno educationalsessions,meetingsor eventswerescheduledwhilethe exhibithallwasopen.Anewfeature wasaperformersafetydebrief directedspecificallyatdiscussing andunderstandingrecentsafety issuesandriskmitigationtechniques forairshowperformers. American Geophysical Union Fall Meeting AmericanGeophysicalUnion www.agu.org American Society of Hematology Annual Meeting J.Spargo&Associates;,Inc www.jspargo.com Baseball Trade Show MinorLeagueBaseball www.BaseballTradeShow.com 34February2013|Trade Show Executive 2012 VS. 2011 ProductTheaterswereintroducedat the2012event.Therewereseven presentationsinthetheaters,and showmanagementdeemeditasolid debutforthisnewexhibithallfeature. Overallsponsorshipdollarswereup. Thisincludessponsorshipsforthe BaseballWinterMeetings,Baseball TradeShowandPBEOJobFair events.Sponsorshipsalesforthe showwerethehighesttodate.