Issue link: https://tradeshowexecutive.epubxp.com/i/107551
P OW E R LU N CH Chris Brown Strategic Genius Chris Brown is executive vice president of conventions and business operations for the National Association of Broadcasters (NAB). He is the top executive responsible for the annual NAB Show, honored by Trade Show Executive in 2012 as the 11th largest Gold 100 trade show in the U.S. The show boasts 1,500plus exhibiting companies occupying over 800,000 net square feet of exhibit space and attracts more than 90,000 media and entertainment professionals from more than 150 countries making it the world's largest media and entertainment event. Chris is also one of the most respected trade show leaders, and channels his considerable energy into raising the U.S. trade show industry to even higher levels of professionalism. He has just finished a stint as chairman of the Center for Exhibition Industry Research (CEIR) and is a past chairman for the International Association of Exhibitions and Events (IAEE). He is a crusader for getting the highly valuable CEIR data into the corporate boardrooms of America, so that CEOs better understand the significant return on investment achievable at trade shows and events. He is also passionate about the need BY BOB DALLMEYER, TSE columnist 36 February 2013 | Trade Show Executive Photo by Amy Shank, Mattox Photography to deliver digital content that complements our live offerings.