Trade Show Executive

FEB 2013

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Te average (mean) square footage of prime exhibit space for mid-size convention centers in North America is 203,709 square feet. Te closest single facility to that average size is the Hawaii Convention Center in Honolulu with 204,000 square feet. Among the largest events scheduled for that facility in 2013 is the Honolulu Fest, which will draw approximately 15,000 attendees and the American Psychological Association Annual Convention, which expects 10,000 delegates. Te mean square footage for mid-sized convention centers in the U.S. alone is 196,701 square feet. Te Denver Merchandise Mart Complex with 197,000 square feet most closely represents that average. Denver Mart hosts the Denver Gif Show, Te Denver Apparel & Accessory Market and Te Denver International Western/ English Apparel & Equipment Market and other trade and public events. Te median (midpoint) of prime exhibit space for all North American facilities is 195,320 square feet, represented by Cincinnati's Duke Energy Convention Center. Tat center was built in 1967 — long before green issues were at the forefront of American consciousness — but the facility has taken some green steps such as adding solar panels on the roof that get attention from some groups, Booth said. In 2011, the center hosted GovEnergy Workshops & Tradeshow, whose attendees were interested in the solar addition, Booth said. Continued on page 56 TSE SNAPSHOT: TIER III MID-SIZED FACILITIES 26 % of venues in North America are midsized facilities, which represent a total of 16,092,989 sf of prime exhibit space. 84 16 % of mid-sized venues in North America are located in the U.S., which accounts for 13,572,349 sf of prime exhibit space. % of mid-sized venues in North America are located in Canada and Mexico, which accounts for 2,520,640 sf. The largest mid-sized center in North America is Mexico's Expo Bancomer Santa Fe, featuring 348,750 sf of prime exhibit space. In the U.S., the largest midsized facility is Portland Metropolitan Exposition Center with 333,000 sf. Canada's largest mid-sized venue is Vancouver Convention Centre, spanning 311,500 sf. The average (mean) square footage of exhibit space for mid-sized convention centers in North America is 203,709 sf. The facility that best represents the average is the Hawaii Convention Center, which spans 204,000 sf. For mid-sized facilities located in the U.S., the average (mean) square footage is 196,701 sf. Featuring 197,000 sf, Denver Merchandise Mart Complex is the facility that most closely represents the U.S. average. The median (midpoint) prime exhibit space for North American facilities is 195,320 sf. Duke Energy Convention Center in Cincinnati, OH is the only facility to match the median. A new convention will soon be added to this report. Cleveland Medical Mart & Convention Center is slated for completion this Summer. The venue will feature 230,000 sf of prime exhibit space and 90,000 sf of meeting space placing it among the top 20 midsized venues in the U.S. www.TradeShowExecutive.com | February 2013 55

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