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SPONSORED BY Trade Show Executive Dashboard MONTHLY TRADE SHOW METRICS NET SQUARE FEET EXHIBITORS 10% 5% 0% (5)% (10)% 10% 5% 0% (5)% (10)% 10% 5% 0% (5)% (10)% ATTENDEES (15)% (20)% 2011 2012 (15)% (20)% 2011 2012 (15)% (20)% 2011 2012 Other Growth Leaders h AHR Expo. It was also a record year for the long-running trade show for the heating, ventilation and air-conditioning industry. Te show drew nearly 58,000 attendees to Chicago in late January and totaled 428,764 nsf, the largest show in its 82-year history. "We are delighted that we established all-time records for both the size of the event and visitor atten- dance," said Clay Stevens, president of the show management firm International Exposition Company. "We hope this is an indication the economy is on the upswing and will continue to improve." Te economic recovery released some pent-up demand at AHR Expo, and new energy-efficient products for climate con- trol also drew attendees and exhibitors, Stevens said. Te exhibit hall included 1,976 vendors from 35 countries and nearly tied the record of 1,989 exhibitors set in 2006. h Sports Licensing & Tailgating Show. Showproco LLC was able to build on the momentum from 2011 when attendance jumped 26% from 2010. Te 2012 show in Las Vegas drew a crowd of 7,978, which was 6.3% over the previous year. Exhibit Continued on page 30 CONSOLIDATED QUARTERLY OVERVIEW 10% 5% 0% Attendees NSF (5)% (10)% (5)% (10)% 2010 (15)% (20)% 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 S Exhibitor Growth is Lone Bright Spot in Q4. Attendance and exhibit space growth sputtered in Q4, barely staying above the red line. 2011 S Onward and Upward. The year 2011 as a whole showed a more definite direction with all three metrics on the upswing. Although growth was modest at best, it was indeed growth at a time when the trend was expected to be slow. Exhibitors 10% 5% 0% Exhibitors Attendees NSF CONSOLIDATED ANNUAL OVERVIEW The high numbers reflected the popularity of January as a month for big shows. There were 17 shows kicking off 2012 that were ranked in TSE's Gold 100 directory. www.TradeShowExecutive.com | March 2012 29 © 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105. FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN