Issue link: https://tradeshowexecutive.epubxp.com/i/58649
Table of Contents MARCH 2012 // VOLUME 13 NUMBER 3 COVER STORY 56 h Power Lunch with David Loechner Nielsen Expositions made it through a period of realignment and revitalization after David Loechner was named CEO two years ago. David shared his insights into positioning the division for a growth spurt with TSE columnist Bob Dallmeyer. Features 38 Special Insert Ready, Set, Grow The recession is largely in the rearview mirror for independent show organizers. Some of the leading for-profit companies look ahead with strategies for higher growth in the months and years ahead. 63 & Visitors Bureaus Make things happen by starting at the top with the help of TSE's annual directory of Convention and Visitors Bureau leaders. Who'sWho IN CONVENTION BUREAUS SPONSORED BY Copyright © 2012 by Trade Show Executive (ISSN Number 2151-7568) March 2012 Issue, Volume 13, Number 3. Trade Show Executive is published monthly by Trade Show Executive Inc., 4167 Avenida de la Plata, Suite 114, Oceanside, CA 92056-6029. ®Trade Show Executive is a registered trademark of Trade Show Executive Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of the publisher. POSTMASTER: Send changes of address to Richard Magaña, Circulation Manager, Trade Show Executive magazine, P.O. Box 16435, North Hollywood, CA 91615. Periodicals postage paid at Oceanside, CA and additional mailing offices. Copying done for other than personal or internal reference without the express permission of Trade Show Executive is prohibited. Address requests for special permission to the Publisher. Reprints and back issues available upon request. Printed in the United States. Bulk Business Mail paid at Oceanside, CA. 4 March 2012 | Trade Show Executive CHANGE OF ADDRESS / NEW SUBSCRIPTIONS: Send to Richard Magaña, Circulation Manager, Trade Show Executive magazine, P.O. Box 16435, North Hollywood, CA 91615. Phone: 818-286-3152 • Toll-Free Fax: 877-483-8912. Please visit us at tsx.magserv.com and complete the online form for a free subscription. SUBSCRIPTION RATES: Subscriptions are free to qualified show management executives who fit the criteria and sign a qualification card annually. All others may purchase an annual subscription for $119 ($129 in Canada and Mexico; $149 overseas). Single copies: $14.95 per issue, plus $5 for shipping and handling; TSE's directory of Who's Who Among Independent Show Organizers is $129; TSE's directory of the World's Top Convention Centers is $129; TSE's directory of the Gold 100 Trade Shows is $159. follow us on Who's Who in Convention TSE's Semi-Annual Medical Show Report Medical shows lost steam in the last half of 2011, with nearly a double-digit decline in attendance. PAGE 27 h Trade Show Executive SEMI-ANNUAL MEDICAL SHOW REPORT TOP MANAGEMENTS* h Radiological Society of North America BY CAROL ANDREWS, editor-at-large July – December 2011 SHOW INFORMATION AAD Summer Academy Meeting American Academy of Dermatology www.aad.org h American Academy of Ophthalmology h Reed Exhibitions *Based on total nsf Show Site Net SF of Exhibits 2011/2010 New York Chicago 17,760 18,500 (4.0)% Exhibitors 175 137 27.7% TOP CITIES* h Chicago h Orlando h Las Vegas GROWTH LEADERS h AVMA Annual Convention h International Vision Expo West h AAO-HNSF Annual Meeting & OTO EXPO Total Attendance Qualitative Data 2011/2010 VARIANCE 2011/2010 VARIANCE 2011/2010 VARIANCE 2011 VS. 2010 4,341 2,871 51.2% The meeting came close to record- breaking total attendance: 4,341 attendees, compared to 4,374 in 2004 (in New York also). There was record-breaking attendance for members at 2,153 compared to the previous highest member attendance of 1,642 in 2004. AAFP Natl. Conference of Family Medicine Residents & Medical Students American Academy of Family Physicians www.aafp.org AAFP Scientific Assembly American Academy of Family Physicians www.aafp.org AANA Annual Meeting American Association of Nurse Anesthetists www.aana.com AAO-HNSF Annual Meeting & OTO EXPO American Academy of Otolaryngology-Head and Neck Surgery Foundation www.entnet.org/annual_meeting ACAAI Annual Scientific Meeting American College of Allergy, Asthma & Immunology www.acaai.org Academy 2011 Boston, Boston 29,500 a meeting of the American San Francisco 28,000 Academy of Optometry American Acad. of Optometry www.aoopt.org ACR/ARHP Annual Scientific Meeting American College of Rheumatology www.rheumatology.org Chicago Atlanta 70,400 80,100 (12.1)% 5.4% 168 156 7.7% 5,600 5,800 Boston Phoenix 24,995 37,700 (33.7)% 100 136 (26.5)% 3,647 3,269 Orlando Denver 58,500 67,400 (13.2)% 359 328 9.5% 10,019 9,253 8.3% The event, which offers more than 300 clinical and procedural CME courses, was deemed a success for physician and health professional attendees. Boston Seattle 18,300 No change 18,300 San Francisco 76,900 71,900 Boston 7.0% 127 125 298 305 1.6% 3,300 3,520 (2.3)% 9,406 9,322 (6.3)% 80% of attendees influence purchasing decisions and 92% of them attended the show to obtain new product information. 0.9% The show set records in net square feet of exhibit space; this was the first time it was sold out with a waiting list. Exhibitors garnered an average of 90 leads over the course of the show. 11.6% The 2011 show had the highest attendance in ACAAI history. 99.7% of available booth space was sold. (3.4)% This was the largest meeting in the Academy's history. There was a record number of new exhibiting companies and a sold-out exhibit hall for the first time. Exhibit revenue increased 16% from 2010. 156 154 1.3% 15,500 est. 7.6% 14,400 The show for anyone involved in the research or delivery of rheumatologic care or services, included innovative sessions, scientific abstracts, education based on practice gaps, the return of popular session formats and hands-on skill training sessions. Kansas City, MO Kansas City, MO 43,800 46,300 (5.4)% 390 416 (6.3)% 3,147 3,131 0.5% The attendance growth in 2010 was maintained for 2011. BENCHMARKS: AVERAGE GROWTH h NSF: (1.4)% h Exhibitors: 1.9% h Attendance: (9.6)% 6 Medical Show Report | www.TradeShowExecutive.com Mhor Sp R eowt e d 2 ial c ND SEMI-ANNUAL EDITION T r ade – A S S P E h C I o A w E L R x EP ecu O R t T B i v e Y –