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Trade Show Executive Dashboard – MONTHLY TRADE SHOW METRICS January 2012 SHOW INFORMATION The PPAI Expo Promotional Products Association International www.ppai.org Show Site 2012/2011 Las Vegas Las Vegas Net SF of Exhibits 319,000 330,600 (3.5)% Exhibitors 1,348 1,447 (6.8)% Total Attendance Qualitative Data 2012/2011 VARIANCE 2012/2011 VARIANCE 2012/2011 VARIANCE 2012 VS. 2011 18,376 20,315 (9.5)% The economic impact of The PPAI Expo is estimated at $19.5 million. Three product pavilions highlighted New Products, Made in the USA and Green Products. For the first time, two show events recognized individuals for their achievements in the industry: the PPAI Awards Presentation & Reception and the Chairman's Leadership Dinner. Prairie Showcase Buying Show & Convention Western Retail Lumber Assn. www.wrla.org Retail's Big Show National Retail Federation www.nrf.com New York New York 156,000 155,000 0.6% 427 503 (15.1)% 25,500 22,500 Saskatoon, SK Saskatoon, SK 63,000 No change 63,000 266 No change 2,883 266 2,940 (1.9)% The show featured 42 new exhibitors and 100 new products. There was a wait list of 10 exhibitors. 13.3% The show broke all previous attendance records. There were 74 countries represented and 5,500 international attendees. The 2013 show is already 95% booked due to the overwhelming success of the 2012 event. President Bill Clinton gave the keynote address. Rocky Mountain Dental Convention Metropolitan Denver Dental Society www.rmdconline.com SHOT Show Reed Exhibitions www.shotshow.org Las Vegas Las Vegas 634,000 660,000 (3.9)% 1,600 No change 61,000 1,600 57,390 6.3% The show attracted buyers from all 50 states and more than 100 countries. It remains the largest and most comprehensive show for professionals involved in the shooting, sports, hunting and law enforcement industries. SIA Snow Show Snow Sports Industries America www.siasnowshow.com Denver Denver 333,950 est. 3.7% 322,160 459 est. 458 0.2% 19,000 est. No change The show featured 114 new and 19,000 returning exhibitors. Seminars focused on market overviews, social media strategies and eco-friendly practices, and special events included an On-Snow Demo/Ski- Ride Fest, which provided a look at the latest in skate, cross-country, touring and snowshoe technology just prior to the show. Sports Licensing & Tailgate Show Showproco, LLC www.showproco.com Las Vegas Las Vegas 58,000 49,000 18.4% 319 260 22.7% 7,978 7,504 6.3% The largest group of buyers was made up of distributors and rep groups (20%), followed by gift/ souvenir/specialty shops (17%), sporting goods (14%), online/e-tail (11%) and grocery convenience (9%). Highlights of the show included a tailgate style show and ultimate tailgate party and luncheon panels on social media and tailgating event planning. There was a noticeable increase in media attention, including film crews from NBC and FOX. Denver Denver 50,000 No change 50,000 234 275 (15.0)% 8,745 7,163 22.1% The show grew in sponsorship and advertising sales in addition to attendance. SPONSORED BY Continued on next page www.TradeShowExecutive.com | March 2012 35 © 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.