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Trade Show Executive Dashboard – MONTHLY TRADE SHOW METRICS January 2012 SHOW INFORMATION Surfaces/StonEpo/ Marmomacc Americas Hanley Wood Exhibitions www.surfaces.com and www.stonexpo.com Show Site 2012/2011 Las Vegas Las Vegas Net SF of Exhibits 309,793 332,060 (6.7)% Exhibitors 669 763 Total Attendance Qualitative Data 2012/2011 VARIANCE 2012/2011 VARIANCE 2012/2011 VARIANCE 2012 VS. 2011 (12.3)% 27,931 25,392 10.0% The co-located SURFACES and StonExpo/Marmomacc Americas brought the natural stone and floor covering industries together with expanded product offerings, on-floor features, demos and installation techniques. 15% of exhibitors were new to the show. A new addition to the show was The Cage, a chain-link fenced area with daily demonstrations of the latest hand tools used to top polish, seam set and texture natural stone products. Surf Expo Surf Expo www.surfexpo.com Orlando Orlando 233,000 220,000 5.9% 947 856 10.6% 20,024 12,032 CU Attendance is 2012 was not comparable to 2011 because a CU = Comparison Unavailable Texworld USA Messe Frankfurt, Inc. www.usa.messefrankfurt.com New York New York 19,500 17,900 8.9% 162 147 10.2% 3,357 2,741 22.5% different method was used to calculate total attendance this year. Attendees included buyers from national chain stores and independent skate and surf shops who came to see the latest trends in beach apparel and action-sport gear. The event showcased 162 exhibitors from 14 countries. Floor traffic was steady, and opening day had the highest attendance in the history of the show. Show highlights included an Apparel Sourcing Pavilion, a Trend Forum area and a Domestic Resource Pavilion. Wisconsin State Education Convention Wisconsin Association of School Boards www.wasb.org World of Concrete Hanley Wood Exhibitions www.worldofconcrete.com Milwaukee Milwaukee 120,000 No change 120,000 280 No change 2,900 280 3,000 (3.3)% The show included an Exhibit Hall Classroom with presentations on public finance, sustainability, banking, school district software and effective leadership. There was also a Thursday Evening Lecture Series and a tour of two area schools. Las Vegas Las Vegas 561,717 521,303 7.8% 1168 est. 1,171 (0.3)% 52,088 est. 7.3% 48,554 Many exhibitors reported positive results and plans to return in 2013. A new 1,600 sf Concrete Construction How-to Zone was featured in the Concrete Surfaces and Decorative Pavilion. WOC's Mobile App debuted, enabling attendees to quickly find exhibitors, seminars, events, speaker information and more. SPONSORED BY DASHBOARD ANALYSIS: Total (Sum of all figures submitted by show management) Adjusted Total (Excludes outliers and shows in which an apples-to-apples comparison is not possible) Averages (Based on Adjusted Totals) Percentage of Growth (Based on Adjusted Totals) 36 March 2012 | Trade Show Executive Net SF of Exhibits 10,135,643 9,724,075 9,042,469 8,766,634 334,906 324,690 3.1% Exhibitors 26,901 26,639 25,152 25,276 932 936 (0.5)% Total Attendance 1,632,604 1,568,273 836,493 806,432 30,981 29,868 3.7% COMING UP NEXT MONTH: A review of shows held in February © 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.