Issue link: https://tradeshowexecutive.epubxp.com/i/58649
FEATURE We are looking at a DIVERSIFIED Growth Through Brand Extensions "In 2012, our strategy hasn't really and Strategic Acquisitions In 2012, Diversified Business Communica- tions (DBC) will manage more than 90 face-to-face consumer events and trade shows in Asia, Australia, Europe and North America. In addition to events, DBC pro- duces publications and eMedia serving the food, fitness, healthcare, business man- agement, entertainment technology, and building and construction industries. Last year, DBC grew with 10 new launches around the globe, key joint ventures into emerging markets and a handful of acquisitions. Last Fall, Diver- sified completed its largest acquisition to date with the purchase of Pri-Med, a brand with more 50 annual primary care medical conferences and digital proper- ties in its portfolio. Pri-Med's founder, John Mooney, joined DBC to help run the company's operations in Canada with Managing Director Bob Macgregor. "Pri-Med is a good fit because it beef ups our medical portfolio," said Ted Wirth, vice president of business devel- opment. "Te acquisition will serve as a driving force for expansion with new launches into other medical sectors, such as obesity and oncology." 44 March 2012 | Trade Show Executive shiſted," said Wirth. "We are looking at a combination of organic growth, interna- tional expansion, launches and acquisi- tions. We will expand key franchises into new markets where it's feasible, and we typically average two to four acquisi- tions per year, which we expect to happen again this year. Overall, we are expecting to grow company revenues 7.5% in 2012." His biggest challenge: "Tere's no shortage of ideas, but having enough em- ployee bandwidth can be a challenge," said Wirth. "We have 12 new hires planned in the States, and we will continue to focus on developing strong leaders with the skills to champion new ideas." Te company has several acquisition targets and launches in the pipeline. DBC and Alimentaria Exhibitions will launch Seafood Barcelona in the Fall 2012. Te new event will expand its global portfo- lio of seafood events, which include the European Seafood Exposition in Brussels, the Asian Seafood Exposition in Hong Kong and the International Boston Seafood Show. Also in 2012, the company will launch a U.S. version of office*, a UK event launched in 2009. Te spin-off trade show will be held May 30-31, 2012 at the Walter E. combination of organic growth, international expansion, launches and acquisitions. We will expand key franchises into new markets where it's feasible, and we typically average two to four acquisitions per year. Ted Wirth, VICE PRESIDENT OF BUSINESS DEVELOPMENT, DIVERSIFIED Washington Convention Center in Wash- ington, DC. DBC is also planning to invest and expand its eMedia properties. In 2011, the company acquired its first pure-play digital business, ProVideo Coalition. DMG :: EVENTS Capitalizing on Geographic and Sector Strength In 2012, dmg::events, a subsidiary of British media company Daily Mail and General Trust (DGMT) plc, will produce