Trade Show Executive

MAR 2012

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80 exhibitions and conferences held in 11 countries, including the U.S., UK, Canada, United Arab Emirates, Australia, China, India and Japan. Te events serve the digital marketing, energy, construction, design, hospitality and leadership sectors. "We are launching 11 new events in 2012, and we are planning to expand into at least one new market sector in the next 12 months," said Galen Poss, COO. "We are anticipating double-digit growth for the events division. We are in a good position because sectors, such as digital marketing and energy, and our geogra- phies, particularly in the Middle East, India and Asia, are all strong." Aſter divesting the GLM properties in 2011, dmg :: events will most likely be looking for strategic acquisition targets. In addition, the company has not made an acquisition in the last year. "Tere has not been a lot out there to buy in the U.S. or internationally," said Poss. "It doesn't make sense to acquire if there are no synergies." His biggest challenge: "Having the right people in right places," said Poss. "I will also be spending a good portion of my time focusing on our e-strategy. What's the best way to incorporate the online community into our face-to-face events? What does that look like and how much are we willing to spend? I don't think anyone has the answer yet." According to the company most recent quarterly report in February, dmg :: Q1 events revenue decreased 24% to £34 million due to the off-cycle year for the major biennial event ADIPEC. Underlying revenues increased by 2%, with a solid performance from Big 5 in the UAE and strong revenue increases from the Ad:tech shows in New York and Tokyo. Overall, forward bookings are tracking slightly ahead of expectations, and year-end growth is expected to be double digit. SMITHBUCKLIN Selling Access to Communities In 2012, SmithBucklin Corp. will manage 63 shows for association and not-for- profit groups serving business trade, healthcare and scientific, and technology industries, but the association manage- ment company does not own any events. Te company managed 59 shows in 2011. Te four largest shows which Smith- Bucklin manages include the International Baking Industry Exposition (IBIE), [which ranked No. 42 in the TSE Gold 100 list]; Te North American Association of Food Equipment Manufacturers (NAFEM) Show; America's Beauty Show; and the Carwash Expo (formerly Car Care World Expo). "Our focus is helping clients grow," said Dave Weil, vice president, event services, SmithBucklin. "If they do well, we do well." Continued on page 46 Need a mobile app for your next event? Give your attendees what they want and don't spend a fortune! Trade Show Executive readers take 20% off! Standard Free! Plus $1,400 $1,750 Premium $4,000 $5,000 Learn more at guidebook.com/tse www.TradeShowExecutive.com | March 2012 45

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