Table of Contents MARCH 2012 // VOLUME 13 NUMBER 3
Trade Show Executive
EDITORIAL AND PUBLISHING HEADQUARTERS 4167 Avenida de la Plata, Ste. 114, Oceanside, CA 92056 Telephone: (760) 630-9105 • Fax: (877) 483-8912
EDITORIAL AND RESEARCH PUBLISHER & EDITOR Darlene Gudea (760) 630-9111 • dgudea@tradeshowexecutive.com
EDITOR-AT-LARGE Carol Andrews (562) 505-7903 • carolandrews@tradeshowexecutive.com
MANAGER OF DIRECTORIES Carri Jensen (541) 286-4014 • cjensen@tradeshowexecutive.com
SENIOR EDITOR Hil Anderson (760) 630-9107 • handerson@tradeshowexecutive.com
SENIOR EDITOR Renee Di Iulio (310) 939-0197 • reneediiulio@tradeshowexecutive.com
CHIEF ECONOMIST Frank Chow (760) 630-9111 • fchow@tradeshowexecutive.com
28 Departments
8 Month in Review Catch up on the most significant news
and developments from the past month: h Gold 100 Awards to be held in Washington, DC
h Pros and cons of new New York City convention center aired
h Alan Steel, former GLM exec, to run Javits h U.S. travel promotion campaign launched h F+W bags World Tea Media h Reed extends PAX East in Boston h Advanstar brings in Florio to run MAGIC
15 Looking Ahead Here's a preview of how the major trade shows in May are shaping up.
21 Trending and Spending Terrible timing. Just as the economy and the trade show industry start gaining momentum, oil prices spike and threaten to push up travel costs and pinch business spending.
28 TSE's Dashboard of Monthly Trade Show Metrics for January Big crowds at big shows boost metrics.
50 Sports Licensing and Tailgate Show Former Super Show execs record double-digit growth in exhibitors, buyers, revenues & profits.
6 March 2012 | Trade Show Executive 15
52 ABC Kids Expo Show returns to Las Vegas after recession weighs on Louisville run.
54 International News A look at Asia's top events and venues.
72 ZOOM Trade Show Executive presents some of the
most important shows scheduled for May and lists them by industry.
84 People in the News h Frank Sain
h Cindy Kong
h Michael Morrissey h Christopher Davis h Steve Weitzner
86 Parting Shots 86 Index to Advertisers
TRADE SHOW EXECUTIVE, WINNER OF: MEMBER OF:
COLUMNIST Bob Dallmeyer (323) 934-8300 • bdallmeyer@tradeshowexecutive.com
CONTRIBUTING EDITOR Danica Tormohlen (816) 803-8103 • danicat@tradeshowexecutive.com
EVENTS VICE PRESIDENT OF EVENTS Diane Bjorklund (630) 312-8915 • dbjorklund@tradeshowexecutive.com
SALES AND MARKETING VICE PRESIDENT/ASSOCIATE PUBLISHER Irene Sperling (818) 990-1080 • irenesperling@tradeshowexecutive.com
ADVERTISING MANAGER Linda Braue (424) 731-7523 • lindabraue@tradeshowexecutive.com
BUSINESS DEVT. DIRECTOR – LATIN AMERICA Rafael Hernández • +52 (55) 2455-3545 ext. 110 rhernandez@tradeshowexecutive.com
BUSINESS DEVT. DIRECTOR – ASIA Quentin Chan (852) 23661106 • qchan@tradeshowexecutive.com
DESIGN AND PRODUCTION PRODUCTION & EDITORIAL COORDINATOR Leticia Cotton (760) 630-9105 • lcotton@tradeshowexecutive.com
TRADE SHOW EXECUTIVE MEDIA GROUP BOARD OF DIRECTORS CHAIRMAN OF THE BOARD Richard A. Simon
VICE CHAIRMAN Mark Feldman PRESIDENT Darlene Gudea VICE PRESIDENT Joan Feldman
MEDIA PARTNERS:
• GRAND AWARD, Best Writing
• Best How-To Writing
• Best Interviews and Personal Profiles
• Most Improved Magazine
• GRAND AWARD, Best Writing
• Best Overall Issue
• Best How-To Writing
• Best Design • Best Cover
• Best News Writing
• Best Feature Writing
• Best How-To Writing
• Best Redesign
• Most Improved Magazine
• GRAND AWARD, Best Design and Illustration
• Best Column
• Best Feature Series Writing
• Best How-To Writing
• Best Cover