Trade Show Executive

MAR 2012

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INTERNATIONAL NEWS I?D=7FEH; @7F7D 9^_XW Fh[\[Yjkh[ 7mWhZi Feij#GkWa[ I^em IkXi_Z_[i 9^_XW 9_jo Å M_j^ j^[ ]eWb e\ Wii_ij# _d] j^[ Wh[WÊi h[Yel[ho \hec bWij o[WhÊi Z[lWijWj_d] [Whj^gkWa[" jikdWc_ WdZ Yh_ffb[Z dkYb[Wh fem[h fbWdj" 9^_XW Fh[\[Yjkh[ m_bb WmWhZ ikXi_Z_[i je Ól[ Yedl[dj_edi WdZ c[Z_YWb Yed\[h[dY[i je ^ebZ j^[_h [l[dji j^[h[ _d j^[ d[nj \[m o[Whi$ J^[ Fh[\[Yjkh[ cWZ[ kf je '& c_bb_ed o[d I_d]Wfeh[ ;nfe je Kdl[_b C7N 7jh_W '(+"&&& WlW_bWXb[ \eh c[[j_d]i m_j^ ceh[ j^Wd '"(&& Wjj[dZ# [[i WdZ b[ii[h Wcekdji \eh [l[dji m_j^ W c_d_ckc e\ ,&& fWhj_Y_fWdji$ J^[ i[b[Yj[Z i^emi jWa_d] fbWY[ _d (&') Wh[ j^[ *&j;^ 7ddkWb C[[j_d] e\ j^[ @WfWd[i[ IeY_[jo e\ Jen_Yebe]o" '(j^ 7i_W FWY_ÓY F^oi_Yi 9ed\[h[dY[ WdZ ?dj[hdWj_edWb Fkppb[ 9ebb[YjehiÊ FWhjo$ J^[ (&'* [l[dji Wh[ j^[ '/j^ ?dj[hdWj_edWb ?D7 9^_d[i[ I^em CWdW][hi B[Whd j^[ CF? MWo Beijing – The alliance between Meeting Professionals International (MPI) and China's exhibition industry paid off this Winter with the graduation of another class from the MPI Global Training course. MPI said 21 newly minted grads from the Beijing Tourism Administration (BTA) were toasted at a February 23 reception in the capital with MPI representatives and other dignitaries. The BTA and MPI entered into a partnership in 2010 to bring top-quality professional training to China's booming meetings, incentives conventions and ex- positions sector. The training is provided by international experts and through Chinese institutions such as Hong Kong Polytechnic Institute. The payoff for MPI and the industry in general is a continuity of skills and professional standards on both sides of the Pacific and an increased sharing of knowledge among colleagues. H[WY^ :WodW 9Wi[o" CF? l_Y[ fh[i_Z[dj e\ [l[dji WdZ Y[hj_ÓYWj_ed" Wj /-( -&(#)&&& eh ZYWi[o6cf_m[X$eh] C7N 7jh_W Wj I_d]Wfeh[ ;NFE yard and rooſtop patio will host evening receptions in the balmy tropical night air. The result is a sophisticated design that makes MAX Atria what Singapore Expo CEO Aloysius Arlando called "an oasis-like experience" for event organizers. Arlando said the impetus for MAX Atria was an evolutionary change in ex- hibitions worldwide and with traditional Singapore Expo events such as Food & Hotel Asia and International Furniture Fair Singapore. With conference sessions and networking events continuing to increase in size, number and importance, Singa- pore Expo can now offer an "oasis" that not only provides a more comfortable setting than a high-ceiling exhibit hall but also enables managers more time to set up banquets and evening receptions while the show itself hums inside the venue's exhibit halls. H[WY^ 7beoi_ki 7hbWdZe Wj &''#,+#,*&)#('.. eh Wbeoi_ki$WhbWdZe6i_d]Wfeh[[nfe$Yec$i]

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