Trade Show Executive

MAY 2012

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Las Vegas Market customers at the receptions and pre-show golf and fishing tournaments. About 250 exhibitors are expected for VenueConnect with nearly all of the attendees consid- ered to have buying power. About 25% of attendees represent convention centers. Reach JoAnn Ramsey, exhibit manager, at (972) 538-1010 or joann.ramsey@ iavm.org MRKet JULY 22-24 Jacob K. Javits Convention Center, New York, NY 1 on the TSE Fastest 50 Wedged between the semi-annual New York Fashion Week, MRKet caters to the menswear industry in a city noted for its well-dressed gents and its garment trade. Business Journals Inc. (BJI) sprinted to the lead in the F50 race with triple-digit growth in exhibit space in 2010 and has been on a roll since then. Not only does it capture the time and attention of key designers and retailers but also the influ- ential fashion press and blogosphere. Billed as a no-nonsense order-writing show for the retail trade, MRKet provides an exhibit-floor environment that is fairly exclusive and easy to navigate. BJI also provides marketing assistance and good hotel rates around Manhattan that appeal to smaller exhibitors. Reach Sharon Enright, vice president, BJI trade show division, at (203) 663-7812 or sharone@busjour.com Las Vegas Market – Summer JULY 30-AUGUST 3 World Market Center Las Vegas, Las Vegas, NV 22 on the TSE Fastest 50 Te scorching Summer weather in Las Vegas is matched only by the sizzling numbers coming out of the downtown World Market Center. Te mix of permanent and temporary exhibit space during Las Vegas Market – Summer is reported at more than 1 million nsf and attendance has been running at approximately 50,000 annually. Buyer attendance within that mix was up 23% last year and more than 4,000 were first-time attendees. Te Las Vegas venue draws heavily from the West Coast. International Market Centers, the parent company of the show, recently added Dorothy Belshaw to its ranks as president of the Giſt Division. She was the long-time show manager for the New York International Giſt Fair. "Our primary strategic objective is to firmly position the Giſt + Home show at Las Vegas Market as the premier destina- tion in the West for the giſt and home industry," said Belshaw. "Te addition of industry leaders Joan Baker Designs and Giſts of Nature [as tenants in per- manent showrooms] brings us one step closer to realizing that goal." Reach Dorothy Belshaw at (702) 599- 9621 or dorothy.belshaw@wmclv.com www.TradeShowExecutive.com | May 2012 15 877-641-0900 www.prodtrans.com The Shuttle BUS Experts

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