Trade Show Executive

MAY 2012

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Trade Show Executive Dashboard Snapshot – MARCH TRADE SHOW METRICS MONTHLY OVERVIEW: NET SQUARE FEET 10% 10% Attendees 5% 5% NSF 0% 0% Exhibitors (5)% (5)% CONSOLIDATED QUARTERLY OVERVIEW SPONSORED BY (10)% (10)% (15)% (15)% (20)% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR 2010 2011 MONTHLY OVERVIEW: EXHIBITORS 10% 5% 2012 (20)% Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 S First Quarter of 2012 Ends on Up Note. All three metrics ended on the upswing with more overall momentum than was seen when Q1 2011 closed out. 0% 10% (5)% 5% (10)% Attendees 0% (15)% (5)% (20)% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR 2010 2011 MONTHLY OVERVIEW: ATTENDEES 10% (20)% 5% 2010 0% (5)% (10)% S Onward and Upward. The year 2011 as a whole showed a more definite direction with all three metrics on the upswing. Although growth was modest at best, it was indeed growth at a time when the trend was expected to be slow. (15)% © 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105. (20)% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR 2010 2011 2012 S Bigger and Better Growth. Exhibit space shot up 5.4% in March with the number of exhibitors and total attendance rising significantly as well. Attendance at the 22 shows surveyed was up 4.2% and the exhibitor count climbed 3.9%. www.TradeShowExecutive.com | May 2012 27 2011 2012 (10)% NSF Exhibitors CONSOLIDATED ANNUAL OVERVIEW (15)%

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