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Trade Show Executive Dashboard – MONTHLY TRADE SHOW METRICS BY CAROL ANDREWS, editor-at-large TOP MGMTS* y Exhibit Mgmt Associates, Inc. y Int'l Housewares Association y Nielsen Expositions March 2012 SHOW INFORMATION ACC Annual Scientific Session & Expo (ACC.12) American College of Cardiology www.expo.acc.org Show Site 2012/2011 Chicago New Orleans TOP CITIES* y Las Vegas y Chicago y Louisville *Based on total nsf Net SF of Exhibits 161,850 est. 163,540 GROWTH LEADERS y World of Asphalt & AGG 1 y NFMT Conference and Expo y Amusement Expo Exhibitors (1.0)% 318 est. 325 TOP INDUSTRY SECTORS* y Automotive y Home & Housewares y Specialty Merchandise Total Attendance Qualitative Data 2012/2011 VARIANCE 2012/2011 VARIANCE 2012/2011 VARIANCE 2012 VS. 2011 (2.2)% 19,355 est. 19,759 (2.0)% New to the show: The Heart of Innovation Learning Destination™ and Thought Leader Theater™ & the CardioSmart Forum. The Heart of Innovation Learning Destination explored the evolution of the standard of care for coronary artery disease and heart failure, and the Cardio- Smart Forum offered strategies to help patients change their eating patterns and improve their outcomes. Amusement Expo William T. Glasgow, Inc. www.amusementexpo.org ASD Las Vegas Nielsen Expositions www.asdonline.com Las Vegas Las Vegas 40,000 35,000 14.3% 125 115 8.7% 3,035 2,785 9.0% The event included operator round- tables; sessions on business strategies, social networking and security/loss prevention; and an Industry Gala Reception. Las Vegas Las Vegas 673,050 643,218 4.6% 2,494 2,501 (0.3)% 47,283 45,171 4.7% The show more than doubled its inter- national booth space revenue from $154,075 in booth revenue with 26 international companies using 5,140 nsf to $318,035 in booth revenue with 41 international companies using 9,960 nsf. There were 434 new exhibitors, and there was a 30% increase in advertising revenue. CAMEX - Campus Market Expo Natl. Assn. of College Stores www.CAMEX.org EXHIBITOR 2012 Hall-Erickson, Inc. www.exhibitor2012.com Flow Expo PHCC of the Greater Los Angeles Area www.flowexpousa.com Hawaii Buildings, Facilities & Property Mgmt. Expo Douglas Trade Shows www.douglastradeshows.com Honolulu Honolulu 28,000 No change 28,000 222 213 4.2% 3,347 3,198 4.7% Long Beach, CA Long Beach, CA 26,725 26,500 0.8% 117 113 3.5% 3,920 3,510 Las Vegas Las Vegas 59,480 52,260 13.8% 272 243 11.9% 5,280 5,211 Salt Lake City Houston 150,300 155,500 (3.3)% 729 712 2.4% 6,824 6,902 (1.1)% More than 1,100 college stores participated in the show, and there were more than 90 product catego- ries targeting college students. 1.3% The New Product Showcase high- lighted many new trade show and corporate event products and services. EXHIBITOR 2012 offered 220 seminars and workshops. 11.7% Seminars focused on a range of topics, including code requirements, inspection processes, cost-cutting measures, and collecting money. There were also hands-on seminars and demonstrations. The show showcased a broad range of products, services and equipment needed by the owners, managers and operations personnel of Hawaii's buildings, facilities and property management companies. Continued on page 32 30 May 2012 | Trade Show Executive SPONSORED BY BENCHMARKS: AVERAGE GROWTH y NSF: 5.4% y Exhibitors: 3.9% y Attendance: 4.2% © 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.