Issue link: https://tradeshowexecutive.epubxp.com/i/65565
Table of Contents MAY 2012 // VOLUME 13 NUMBER 5 COVER STORY 34 Directory Who's Who Among General & Specialty Service Contractors Trade Show Executive is pleased to present this annual directory of leading companies and their capabilities to help trade show organizers achieve greater success with their shows. hSUPPLEMENT hTO THE ISSUE 16 generate busloads of business at the American Bus Association Marketplace The economy seemed to be in a late Spring lull; however the reason appears to be localized anomalies rather than worrisome signs the recovery had stalled out. Key indicators such as corporate profits and lending remain positive, which should help the trade show industry. 21 Features Copyright © 2012 by Trade Show Executive (ISSN Number 2151-7568) May 2012 Issue, Volume 13, Number 5. Trade Show Executive is published monthly by Trade Show Executive Inc., 4167 Avenida de la Plata, Suite 114, Oceanside, CA 92056-6029. ®Trade Show Executive is a registered trademark of Trade Show Executive Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of the publisher. POSTMASTER: Send changes of address to Richard Magaña, Circulation Manager, Trade Show Executive magazine, P.O. Box 16435, North Hollywood, CA 91615. Periodicals postage paid at Oceanside, CA and additional mailing offices. Copying done for other than personal or internal reference without the express permission of Trade Show Executive is prohibited. Address requests for special permission to the Publisher. Reprints and back issues available upon request. Printed in the United States. Bulk Business Mail paid at Oceanside, CA. 4 May 2012 | Trade Show Executive Trending & Spending SPECIAL REPORT 40 The New Value Proposition Can the elusive exhibitor ROI be captured by a mathematical formula? A white paper presented at the record-breaking SISO CEO Summit says it is easy as 'Pi' and can point show managers to more-effective exhibit floors and social media programs. CHANGE OF ADDRESS / NEW SUBSCRIPTIONS: Send to Richard Magaña, Circulation Manager, Trade Show Executive magazine, P.O. Box 16435, North Hollywood, CA 91615. Phone: 818-286-3152 • Toll-Free Fax: 877-483-8912. Please visit us at tsx.magserv.com and complete the online form for a free subscription. SUBSCRIPTION RATES: Subscriptions are free to qualified show management executives who fit the criteria and sign a qualification card annually. All others may purchase an annual subscription for $119 ($129 in Canada and Mexico; $149 overseas). Single copies: $14.95 per issue, plus $5 for shipping and handling; TSE's directory of Who's Who Among Independent Show Organizers is $159; TSE's directory of the World's Top Convention Centers is $159; TSE's directory of the Gold 100 Trade Shows is $179. follow us on twitter.com/TradeShowExec Power Lunch with Jim Pittas Thinking outside the box may not be the first thing you think of when it comes to trade shows for the packaging industry. Jim Pittas of PMMI spoke with TSE's Bob Dallmeyer about the new ideas that keep PACK EXPO fresh. Show Scorecard Pre-scheduled meetings h