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Trade Show Executive Dashboard – MONTHLY TRADE SHOW METRICS March 2012 SHOW INFORMATION Internationall Boston Seafood Show and Seafood Processing America Diversified Business Comm. www.divbusiness.com International Home + Housewares Show Int'l Housewares Association www.housewares.org Chicago Chicago 760,000 725,000 4.8% 2,132 2,005 6.3% 62,000 61,000 1.6% Show Site 2012/2011 Boston Boston Net SF of Exhibits 182,300 167,180 9.0% Exhibitors 1,019 918 11.0% Total Attendance Qualitative Data 2012/2011 VARIANCE 2012/2011 VARIANCE 2012/2011 VARIANCE 2012 VS. 2011 19,905 18,422 8.1% The show had record-breaking numbers in terms of net square feet, exhibitors and attendees. Exhibitors represented 42 countries. The show's economic impact on Boston was around $16.1 million. A fourth day was added to the show in 2012, and this was well-received by attendees. The show was also re-branded with a new look and a focus on new and innovative products. SPONSORED BY International Pizza Expo MacFadden Protech, LLC/ Natl. Assn. of Pizzeria Operators www.PizzaExpo.com Int'l Vision Expo East www.reedexpo.com Reed Exhibitions New York New York 255,612 238,377 7.2% 572 562 1.8% 23,500 21,508 9.3% Las Vegas Las Vegas 93,300 92,000 1.4% 422 445 (5.2)% 10,801 10,467 3.2% Records were set in total attendance and number of leads collected by exhibitors. Professional attendance was 16,317, a 10% jump from 2011 and a new show record. There were 132 new exhibitors. A new split level floor plan, necessitated by ongoing construc- tion at the Javits Center, exceeded expectations. ISS Atlantic City Nielsen Business Media www.issshows.com Atlantic City Atlantic City 44,300 44,200 0.2% 206 208 (1.0)% 7,342 7,434 (1.2)% The show, geared to the decorated products sector, offered many educational sessions and hands-on workshops with top industry speakers, including a new workshop, The Future is NOW! - Adding Versatility to Your Shop with Print and Cut Technology. Mid-America Trucking Show Louisville, KY Exhibit Mgmt. Associates, Inc. www.truckingshow.com Louisville, KY 825,818 742,368 11.2% 1,070 1,039 3.0% 91,981 86,588 6.2% With 80,972 professional attendees, the 2012 show set a record for professional attendance. Also, it was the second largest show ever in terms of net square feet. Midwest Poultry Federation Convention Midwest Poultry Federation www.midwestpoultry.com St. Paul, MN 50,000 est. 11.1% St. Paul, MN 45,000 est. 215 186 15.6% 2,086 1,927 8.3% The show expanded into a second exhibit hall. Since 2007, it has increased the number of exhibitors by 75 (from 140 companies to 215). Total attendance in 2012 was the highest it's been in at least 20 years. Sponsorships broke a new record this year as well. National Facilities Management& Technology Conference & Expo (NFMT) Trade Press Media Group, Inc. www.nfmt.com Natural Products Expo West/Engredea New Hope Natural Media, a division of Penton Media www.newhope360.com Baltimore Baltimore 68,450 58,100 17.8% 475 428 11.0% 5,301 5,118 3.6% The show, which included 120 edu- cational sessions, set an all-time record for the number of verified professional attendees. It also experienced double-digit growth in nsf and number of exhibitors. Anaheim Anaheim 369,375 353,050 4.6% 2,226 2,053 8.4% 60,565 58,304 3.9% The retail buyer category grew by 13%, contributing to record-breaking attendance of more than 60,000. This was the largest show to date, with more exhibitors, including 547 new exhibitors. 32 May 2012 | Trade Show Executive