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Trade Show Executive Dashboard – MONTHLY TRADE SHOW METRICS March 2012 SHOW INFORMATION Nightclub & Bar Convention & Trade Show Questex Media Group www.ncbshow.com Show Site 2012/2011 Las Vegas Las Vegas Net SF of Exhibits 186,300 176,000 5.9% Exhibitors 662 613 8.0% Total Attendance Qualitative Data 2012/2011 VARIANCE 2012/2011 VARIANCE 2012/2011 VARIANCE 2012 VS. 2011 34,158 31,340 9.0% The 2012 show was the largest to date, and many exhibitors reported more leads this year. There were 252 first-time exhibitors. 53% of attendees were owners/presidents/ CEOs/partners, and 24% were bar or nightclub managers/directors/ GMs. 55% of attendees make final purchasing decisions and 41% recommend products for purchase. OFC/NFOEC 2012 The Optical Society (OSA) www.ofcnfoec.org Los Angeles Los Angeles 99,240 92,320 7.5% 560 545 2.8% 12,000 11,100 8.1% This was the fourth year in a row that attendance numbers increased. Post-deadline paper sessions submissions increased 25% over last year, and there were nearly 800 technical presentations. PITTCON The Pittsburgh Conference on Analytical Chemistry & Applied Spectroscopy www.pittcon.org Orlando Atlanta 195,000 205,900 (5.3)% 948 979 (3.2)% 15,754 17,199 (8.4)% 32% of attendees were final decision makers, 36% recommend products, and 8% specify products. SPONSORED BY SATELLITE Access Intelligence www.SATELLITE2012.COM Washington, DC Washington, DC 71,650 70,297 2.0% 320 318 0.6% 11,500 est. 6.5% 10,800 30% of exhibitors wrote business on the show floor and the average dollar amount in sales generated from exhibiting at the show was $1.7 million. International attendance grew and was 25% of total attendance. The Work Truck Show National Truck Equipment Association (NTEA) www.ntea.com Indianapolis St. Louis 234,925 228,421 2.8% 562 560 0.4% 10,408 10,020 3.9% 2012 was the second consecutive year in which all previous event records were broken. World of Asphalt & AGG 1 Association of Equipment Manufacturers (AEM) www.worldofasphalt.com Charlotte, NC Cincinnati ('10) 82,722 61,945 ('10) 33.5% 259 207 ('10) 25.1% 6,565 6,192 ('10) 6.0% These two co-located shows had a record number of registered attendees. Registrants came from all 50 states, all 10 Canadian provinces and more than 50 other countries. More than 35% were top-level executives; all together, more than 84% of registrants were in managerial roles. DASHBOARD ANALYSIS: Total (Sum of all figures submitted by show management) Adjusted Total (Excludes outliers and shows in which an apples-to-apples comparison is not possible) Averages (Based on Adjusted Totals) Percentage of Growth (Based on Adjusted Totals) Net SF of Exhibits 4,658,397 4,404,176 4,575,675 4,342,231 217,889 206,773 5.4% Exhibitors 15,925 15,288 15,666 15,081 746 718 3.9% Total Attendance 462,910 443,955 456,345 437,763 21,731 20,846 4.2% COMING UP NEXT MONTH: A review of shows held in April www.TradeShowExecutive.com | May 2012 33 © 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.