FEATURE
Proposition Value Delivering More Value to Your Customers
Is your show delivering more or less value to exhibitors and attendees? And more importantly, how do you
measure that? "While there are a number of measures of exhibition value, exhibitors will often frame value as a version of this question: How much time with quality visitors has my dollar achieved?," said Denzil Rankine,
executive chairman, AMR International Ltd., a London- based media consulting company that has worked with many of the world's top exhibition organizers.
BY DANICA TORMOHLEN, contributing editor
40 May 2012 | Trade Show Executive
THE NEW