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Trade Show Executive Dashboard – MONTHLY TRADE SHOW METRICS BY CAROL ANDREWS, editor-at-large TOP MGMTS* y Intl. Council of Shopping Centers y Reed Exhibitions y National Restaurant Assn. Conference May 2012 SHOW INFORMATION AACN National Teaching Institute & Critical Care Exposition (NTI) American Association of Critical-Care Nurses www.aacn.org/nti Show Site 2012/2011 Orlando Chicago TOP CITIES* y Las Vegas y Chicago y Orlando *Based on total nsf Net SF of Exhibits 105,200 102,900 2.2% Exhibitors 390 368 Total Attendance Qualitative Data 2012/2011 VARIANCE 2012/2011 VARIANCE 2012/2011 VARIANCE 2012 VS. 2011 6.0% 9,500 est. 9,616 (1.2)% Exhibit growth was primarily in the career opportunity (nurse recruiting) section of the exhibit hall. Attendees were given exclusive access to AACN PEARL which provided a collection of evidence-based, online tools and re- sources designed to simplify sharing of NTI education and experiences with peers, staff nurses and leadership. AAPA - American Academy of Physician Assistants Annual Conference American Academy of Physician Assistants www.aapa.org ACORD LOMA Insurance Systems Forum ACORD www.acord.org Orlando San Diego 24,000 26,795 (10.4)% 103 115 (10.4)% 1,600 1,500 Toronto Las Vegas 18,900 39,000 (51.5)% 130 250 (48.0)% 4,368 8,945 (51.2)% 2012 was the first year the show went international, and it caused significant attendance issues. Airfare and hotel prices were higher than the assoc- iation ever paid. 6.7% The show had more international attendees from Asia and a record number of platinum sponsors this year. For the first time, ACORD and LOMA staff blogged with updates on sessions, conference activities and behind-the-scenes snapshots and videos. AISTech - The Iron & Steel Technology Conference and Exposition AIST - Association for Iron & Steel Technology www.aist.org American Coatings Show & Conference NurnbergMesse North America, Inc. www.nuernbergmesse- north-america.com Indianapolis Charlotte ('10) 91,200 68,100 ('10) 34.0% 427 328 30.2% 7,500 6,700 ('10) 11.9% Attendees came from 69 countries and exhibitors represented 19 coun- tries. In response to a fully booked schedule in 2010, a second product presentation area was added to the 2012 show floor. 75% of visitors re- ported having a decisive authority on purchasing and materials management; 14% of attendees said they have an advisory function in purchasing and materials management. Atlanta Indianapolis 72,000 63,200 13.9% 435 413 5.3% 5,228 5,529 (5.4)% Records were set in net square feet and average booth size. More than 40 countries were represented. GROWTH LEADERS y EVS26 y American Coatings Show & Conference y SIAL Canada TOP INDUSTRY SECTORS* y Food y Real Estate y Home Improvement SPONSORED BY BENCHMARKS: AVERAGE GROWTH y NSF: 1.9% y Exhibitors: 1.8% y Attendance: 4.3% Continued on page 30 28 July 2012 | Trade Show Executive © 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.