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Table of Contents JULY 2012 // VOLUME 13 NUMBER 7 COVER STORY 34 Power Lunch with Steven Hacker On the eve of his retirement, Steve Hacker reflects on his 20 years as president of IAEE over lunch with Trade Show Executive's Bob Dallmeyer. Event Recap 14 Features 40 62 TSE's 2012 Readers' Choice Innovation Awards Take a look at the 44 entries and cast your vote for those YOU think are the most in- novative people, products and organizations reshaping the exposition industry. Going Green Guidebook The state of the art in sustainable trade shows is moving into an exciting phase. TSE takes a look at three leading eco- friendly convention centers. Copyright © 2012 by Trade Show Executive (ISSN Number 2151-7568) July 2012 Issue, Volume 13, Number 7. Trade Show Executive is published monthly by Trade Show Executive Inc., 4167 Avenida de la Plata, Suite 114, Oceanside, CA 92056-6029. ®Trade Show Executive is a registered trademark of Trade Show Executive Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of the publisher. POSTMASTER: Send changes of address to Richard Magaña, Circulation Manager, Trade Show Executive magazine, P.O. Box 16435, North Hollywood, CA 91615. Periodicals postage paid at Oceanside, CA and additional mailing offices. Copying done for other than personal or internal reference without the express permission of Trade Show Executive is prohibited. Address requests for special permission to the Publisher. Reprints and back issues available upon request. Printed in the United States. Bulk Business Mail paid at Oceanside, CA. 4 July 2012 | Trade Show Executive 15 16 IAEE Midyear Meeting The IAEE Midyear Meeting in Washington, DC, grew by leaps and bounds with a 20% increase in attendance. Exhibition & Convention Executives Forum The Exhibition & Convention Executives Forum crowd focused on trends in corporate marketing spend and new show manage- ment initiatives. ESCA Education Conference The ESCA Summer Education Conference in Idaho included discussions on how conven- tion centers are diversifying revenue sources. CHANGE OF ADDRESS / NEW SUBSCRIPTIONS: Send to Richard Magaña, Circulation Manager, Trade Show Executive magazine, P.O. Box 16435, North Hollywood, CA 91615. Phone: 818-286-3152 • Toll-Free Fax: 877-483-8912. Please visit us at tsx.magserv.com and complete the online form for a free subscription. SUBSCRIPTION RATES: Subscriptions are free to qualified show management executives who fit the criteria and sign a qualification card annually. All others may purchase an annual subscription for $119 ($129 in Canada and Mexico; $149 overseas). Single copies: $14.95 per issue, plus $5 for shipping and handling; TSE's directory of Who's Who Among Independent Show Organizers is $159; TSE's directory of the World's Top Convention Centers is $159; TSE's directory of the Gold 100 Trade Shows is $179. follow us on twitter.com/TradeShowExec h