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Trade Show Executive Dashboard – MONTHLY TRADE SHOW METRICS May 2012 SHOW INFORMATION SIAL Canada Expo Canada France www.sialcanada.com Show Site 2012/2011 Montreal Montreal ('10) Net SF of Exhibits 71,050 57,100 ('10) 24.4% Exhibitors 676 544 ('10) 24.3% Total Attendance Qualitative Data 2012/2011 VARIANCE 2012/2011 VARIANCE 2012/2011 VARIANCE 2012 VS. 2011 13,952 12,759 ('10) 9.4% Records were broken in the number of countries represented. An exhibitor survey revealed 96% satisfaction with the show, another record, and also found an 85% satisfaction rate among attendees. The 2012 show in Montreal was compared to the last Montreal show, which was in 2010. The show was held in Toronto for the first time in 2011 and will return to Toronto in 2013. Society of Gastroenterology Nurses & Associates 39th Annual Course Society of Gastroenterology Nurses & Associates www.sgna.org SURTEX GLM www.surtex.com New York New York 28,016 28,160 (0.5)% 274 277 (1.1)% 7,150 5,000 Phoenix Indianapolis 23,300 23,700 (1.7)% 91 93 (2.2)% 1,997 1,769 12.9% The show exceeded budgeted registration and revenue goals for the first time in five years. It also exceeded its budgeted exhibit sales goal. 43.0% The show was a true global market- place, with 43 states and 57 countries represented. Professional attendance increased 20% over professional attendance in 2011; 60% of atten- dees were manufacturers. The show debuted a Trend Theatre, where 17 forecasters presented future trends to more than 250 participants. SWEETS & SNACKS EXPO™ National Confectioners Assn. www.sweetsandsnacks.com Chicago Chicago 144,000 140,262 2.7% 571 551 3.6% 14,800 14,500 2.1% This was the largest event in the show's 16-year history, with a record number of exhibitors and net square feet. Participants came from 70 countries. The Most Innovative Product Awards, a show first, recog- nized the most innovative ideas, concepts and products in the sweets and snacks marketplace. DASHBOARD ANALYSIS: Total (Sum of all figures submitted by show management) Adjusted Total (Excludes outliers and shows in which an apples-to-apples comparison is not possible) Averages (Based on Adjusted Totals) Percentage of Growth (Based on Adjusted Totals) Net SF of Exhibits 4,284,463 4,155,692 3,790,963 3,722,042 157,957 155,085 1.9% Exhibitors 14,318 13,782 11,911 11,698 496 487 1.8% Total Attendance 356,641 340,892 301,136 288,591 12,547 12,025 4.3% SPONSORED BY COMING UP NEXT MONTH: A review of shows held in June Subscribe Online to Trade Show Executive Magazine! Have you completed the qualification form for Trade Show Executive magazine in the past year? If not, there's a quick and easy way to make sure you will continue to receive TSE each month. New or current subscribers can go to www.tradeshowexecutive.com to submit the required information. Note: Trade Show Executive magazine is audited by BPA. In order to receive TSE magazine free of charge, you must fit TSE's strict qualification criteria as a trade show organizer or event manager. Service providers can order a paid subscrip- tion by emailing lcotton@tradeshowexecutive.com. Subscribe to the industry's leading magazine for news, views and tools that will help increase your business growth. www.TradeShowExecutive.com | July 2012 33 © 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105