Trade Show Executive

JUL 2012

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COMPANY: REAL-TIME YIELD BOOTH PRICING COMPANY: EXPOCAD PRODUCT: WEBSITE: www.expocad.com WHY YOUR PRODUCT IS INNOVATIVE: EXPOCAD® has become the industry standard to manage trade, consumer and corporate events with nearly 2,000 trained users. Unique in its design, EXPOCAD® has incorporated graphics with data to create intelligent booths as well as capturing financial information such as rate plans, sponsorships, extra request items and much more. Use EXPOCAD® EDGE cloud server with EXPOCAD® FX to provide real-time pricing chang- es to the floor plan, tie together multiple criteria for setting pricing and link to yield management software. Use EXPOCAD® CSI animated heat map flow analysis tool kit to determine floor hotspot locations. Specific calculation criteria vary by event. Allow sales associates to view latest pric- ing and consult with the exhibitor on marketing options available to them. Significant same show revenue increase for show management and more pricing options available to exhibitors. y Easy save and publish from the Menu Bar y Easy pan, scroll, zoom in/zoom out commands y Click and e-mail sales for available booths y Easy search by booth, categories, booth number and name y Scrolling exhibitor profiles VOTE FOR PRODUCT ID: TI-SM-XPOCD ITN INTERNATIONAL PRODUCT: MOBILEACCESS WEBSITE: www.itn-international.com WHY YOUR PRODUCT IS INNOVATIVE: Attendees are supposed to pre-register for conference sessions, but on-site they'll change their minds. MobileAccess lets them change their agendas without compromising session access control or adding pricey Internet drops to organizers' expenses. MobileAccess works through "over the air" updates that transmit agenda changes to the devices deployed to control session access. The updates are transmitted via a low cellular signal reliably available throughout any venue. Organizers can use MobileAccess at any show where ITN International issues its NFC badge. Each badge contains the unique set of "permis- sions" (for example, to attend certain sessions) granted the attendee at time of registration. Attendees who wish to add to or change permis- sions can use the show Website or app; or use a self-serve registration counter. There's no need to replace attendees' badges or issue paper tickets. That's because all permissions, in the form of a "white list," are sent in real time to the devices used for session access control (NFC phones). Each list contains the names of all attendees with permission to enter a given session. When attendees want to enter, their badges are read at the door by the phone; only those on the white list are permitted entry. VOTE FOR PRODUCT ID: TI-SM-ITN COMPANY: MAP YOUR SHOW PRODUCT: BOOTH BUILDER WEBSITE: www.mapyourshow.com WHY YOUR PRODUCT IS INNOVATIVE: Map Your Show (MYS) was started in 2005 by a fourth generation family owned company. Originally offering only its interactive floor plan for trade shows and conferences, MYS has grown to offer an entire suite of show manage- ment software solutions. From online, on-site, and mobile support to our print services, MYS offers everything show managers need to successfully execute their shows. We currently provide services to over 200 trade shows, including over 30 of the Trade Show Executive Gold 100 Shows. MYS is proud to introduce their new builder! Begin with a blank slate and drag and drop booths to build your show floor in literally minutes. Quickly input odd shaped booths — even L-shaped or octagon — and combine multiple booths with the click of a mouse. Seamlessly import existing CAD files, and using our drag and drop interface, change booth sizes, numbers or orientation. Export from the same easy-to-use interface to a DWG file that your decorator can use. Show management will be able to make booth assignments and changes on the fly during the booth sales process. The new MYS builder is the must-have show management tool that lets both those who know CAD and those who don't lay out their floor plan quickly and easily. VOTE FOR PRODUCT ID: TI-SM-MYS www.TradeShowExecutive.com | July 2012 43

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