Issue link: https://tradeshowexecutive.epubxp.com/i/76788
READERS' CHOICE MOST INNOVATIVE TECH INITIATIVES SERVING ATTENDEES C I O ¨ UBM ELECTRONICS DESIGN ON DEMAND WHY YOUR PRODUCT IS INNOVATIVE: COMPANY: PRODUCT: WEBSITE: www.ubmdesign.com COMPANY: PRODUCT: ORANGE COUNTY CC MOBILE WEB APP WEBSITE: m.occc.net WHY YOUR PRODUCT IS INNOVATIVE: As the second largest convention facility in the United States, the seven million square feet of Orlando's Orange County Convention Center (OCCC) can be a navigational challenge for even to the most expert meeting attendee. The OCCC's newest technology — a mobile web app, http://m.occc.net — gives guests the power to quickly find nearby restaurants and other information via an interactive Convention Center District map. The innovative web app also includes everything from floor maps and food court locations to real-time flight statuses and area transportation options, and can even be translated into 34 languages. With the OCCC's complimentary Wi-Fi in public areas, accessing the mobile web app is seamless. Getting around "The Center of Hospitality" just got easier! VOTE FOR PRODUCT ID: TI-AT-ORGNE UBM Electronics created a first-of-its-kind con- ference and expo online environment, DESIGN On Demand, which showcased content and videos from this year's event and past events — before, during and after the live event. It was built on the rich foundation of training, education and content at ESC combined with DESIGN West summits. Massive amounts of valuable content packaged in an intelligent environment is put into the hands of attendees. It's impossible to be everywhere at a confer- ence. Attendees can access and interact with content anytime with ease (like/dislike/react to videos, suggest content and download for archive). The system would recognize their likes/ dislikes and suggest relevant content. DESIGN On Demand offered Topic Zones, Survey Stream to engage and poll the audience. UBM Electronics created an event that offered engineers four days of extraordinary learning. From the beginning of the market- ing campaign, the launch was focused on "All Access," anytime, anywhere. To streamline the process, pass holders were given a Viewsonic tablet, configured and pre-loaded with the application. We put the environment and access into the hands of these users on-site to enhance the experience. All other attendees accessed the environment by logging onto their own personal electronic devices (tablets/PCs/mobile). VOTE FOR PRODUCT ID: TI-AT-UBMDD www.TradeShowExecutive.com | July 2012 49 Limit one (1) vote per person. Votes garnered by using multiple email addresses or artifice to vote multiple times will be disqualified. Voting ends August 15, 2012 and winners will be an- nounced September 3, 2012, and also featured in the September issue of TSE and worldwide via TSE's E-Clips Breaking News. Recipients will receive a plaque and a press release that can be presented to their customers along with a logo for use on their company web site and marketing collateral. Now! Vote You Decide Which Entries ARE BEST! y Click on the Innovation Awards Readers' Choice logo on www.tradeshowexecutive.com y Enter your e-mail address and a link to the online ballot will be sent to your in-box. y Open the e-mail ballot, which can only be used once, and cast your votes. R A E D R E ' S C E H