Trade Show Executive

JUL 2012

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COMPANY: OREGON CC PRODUCT: MERIDIAN APP WEBSITE: www.oregoncc.org WHY YOUR PRODUCT IS INNOVATIVE: Convention centers boast complex facilities that host dozens of massive trade shows — which move-in and out daily — as well as permanent concession areas, restrooms, information desks and more. Finding one's way around inside these location has always been a challenge for visitors and vendors alike. In the past, convention cen- ters relied solely on signage; however, new mobile technology makes it possible to communicate to visitors' smart phones and tablets as well. In 2012, the Oregon Convention Center (OCC) became the first to offer a mobile app that pro- vides visitors turn-by-turn directions from one point of interest to another — inside the facility. At the OCC, you can use the Meridian app (for iOS or Android) to navigate to an event location, an individual trade show booth, a specific food and drink concession that is open, ATMs, rest- rooms — you name it! And event customers who utilize our convention center daily can quickly and easily customize the mobile app experience to fit their unique information and floor layout much more cost effectively than developing an app from scratch. Experts believe indoor navigation via mobile phone is the future for location-based busi- nesses, and the Oregon Convention Center is at the forefront. VOTE FOR PRODUCT ID: TI-A3-ORGNC COMPANY: SHERPA SOLUTIONS PRODUCT: ACTIVTOUCH WEBSITE: www.sherpa-solutions.com WHY YOUR PRODUCT IS INNOVATIVE: Not all apps are created equal: Since its launch in the Fall of 2010, the ActivTouch mobile platform has always been one step ahead. ActivTouch was the first app to feature CAD- rendered maps with wayfinding as well as the ability to be customized Over-the-Air via Sherpa's proprietary AppDriver technology. Sherpa's commitment to innovation contin- ues with the release of the all-new, feature- pack, ActivTouch V2, thanks to its unique navi- gation architecture as well as several advanced features such as SmartActions, SmartReview and SmartRoute. With ActivTouch V2, every- thing is new again. ActivTouch was designed to become a new profit center for event organiz- ers: they can count on this new version to elevate the engagement of their attendees to an all-new level and boost their exhibitors' ROI to new heights — all while generating significant new revenue. And ActivTouch Analytics delivers accurate metrics, allowing you to measure your success in real time. Furthermore ActivTouch is as the center of Sherpa's array of innovative solutions such as ActivMetrics, SmartItem and WaveLocator, providing a range of detailed metrics, while continually improving the value offered to exhibitors, attendees and organizers alike. VOTE FOR PRODUCT ID: TI-A3-SHRPA VIRIDISTOR LLC GREEN BOX SOLUTION WHY YOUR PRODUCT IS INNOVATIVE: COMPANY: PRODUCT: WEBSITE: www.viridistor.com The ViridiSTOR Solution: the only fiscally sound/ sustainable solution allowing event organizers to replace paper-based materials, greatly reducing the environmental impact and financial costs of events. The solution replaces paper with digital information, including video that is accessed with the Presenter application (runs on PC and Mac). Show Management: the use of The Green Box™ Solution creates a new and profitable revenue streams. We reduce the "entry costs" for ex- hibitors, increasing the number who exhibit and overall profitability of the event. We dramati- cally reduce the carbon footprint of any show, generating tremendous positive press for the management to leverage. Exhibitors: a "paper replacement cost" that eliminates the printing and handling costs of events for a fraction of the paper cost. Exhibi- tors can deliver marketing materials in all for- mats including video. Our solution ensures that exhibitors will "never be missed again" through the basic listing on the USB that every attendee receives and collects information on by inserting into the Green Box in each booth. Attendees: eliminate pounds of paper around the event. All information is accessible through the Presenter allowing searching by category, keyword, etc. The Presenter supports custom filtering and instant access to the exhibitors' social media and contact information. VOTE FOR PRODUCT ID: TI-A3-VRIDI www.TradeShowExecutive.com | July 2012 51

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