Trade Show Executive

AUG 2012

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SPONSORED BY Chris Meyer VP OF SALES Las Vegas Convention & Visitors Authority Steve Moster PRESIDENT Global Experience Specialists (GES) The Third Quarter Will Be Telling "We continue to be very optimistic due to eight consecutive quarters of same- show growth — from the mid-single digits to low double-digits. (We define 'same- show' as shows that take place in the same city during the same quarter each year). We continue to see general increases in the size of events, number of exhibiting companies and number of attendees. "Te Tird Quarter is an important one for GES and the industry with three major non-annual shows occurring; the biennial International Woodworking Fair in August in Atlanta; the biennial International Manufacturing Technology Show in September in Chicago; and the quadrennial MINExpo (the world's largest mining show) in September in Las Vegas." Recovery Will Be a Slow Gradual Process "We project attendance to finish the year at 4%, exhibitor revenue up 5% and exhibiting companies up 2%. We are seeing a slight drop in exhibitor counts in Q3 which is why our forecast has become more conservative for the year. "Anticipation of a new Federal Reserve stimulus program drove the Dow Jones Pat Fallon VP OF BUSINESS DEVELOPMENT CompuSystems, Inc. over 13,000 today along with a better outlook on unemployment. Consumer senti- ment, however, is down based on not seeing the anticipated growth numbers in the Second Quarter. We see the recovery from the recession in our market to be a slow gradual process in 2012." James Rooney EXECUTIVE DIRECTOR Mass. Convention Center Authority Uncertainties Drive Shura Garnett REGIONAL VP Global Spectrum Conservative Growth Pattern "Overall growth continues although it seems to be at a slower pace year-over-year than we saw in pre- recession times. We continue to see some smaller shows return for the first time since 2008. Unstable fuel prices; unknown presidential out- comes for the U.S., and an uncertain global economy are definitely driving forces in this more conservative growth pattern that we are seeing in 2012." More of the Same Gregg Caren SENIOR VP, STRATEGIC BUS. SMG through the Fall Season "While not too many trade shows occur during the Summer, there is a lot of sidebar banter about the 4th Quarter and 2013. I continue to receive inquiries on both new markets for existing product and new show launches. As we pass the midpoint of Summer, all indications are that the slight positive trend year-to-date should continue to rise through the Fall." Despite Economic and Global Challenges, Terence Donnelly VP OF SALES Experient www.TradeShowExecutive.com | August 2012 23 Trade Shows Keep Going and Growing "Seven continuous months of modest but steady improvement of the three core event performance metrics in the midst of unprecedented domestic and global economic challenges is encouraging. Tose results clearly underscore the em- powerment of the face-to-face business experience. . .a technology journey that has and will continue to enhance and extend the reach and value of our trusted events. While economic recovery remains uncertain, Tird Quarter and 2012 event performance will continue to improve." Jack Chalden ASSOCIATE The Augusta Group

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