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Table 1 Growth of the Fastest 50 Shows in Net Square Feet of Exhibit Space 2011 Fastest 50 Year-over-Year Same-Show Comparison Metrics Measured 2011 NSF of Exhibit Space 8,196,756 TOTALS 2010 6,767,013 VARIANCE Numerical 1,429,743 *Excludes statistics from shows without a consecutive two-year comparison % 21.1% ADJUSTED TOTALS* 2011 VARIANCE 2010 Numerical 7,028,513 5,831,631 1,196,882 % 20.5% Table 2 Growth of the Fastest 50 Shows in Number of Exhibiting Companies 2011 Fastest 50 Year-over-Year Same-Show Comparison Metrics Measured 2011 Exhibiting Companies 22,301 TOTALS 2010 18,449 VARIANCE Numerical 3,852 *Excludes statistics from shows without a consecutive two-year comparison % 20.9% ADJUSTED TOTALS* 2011 19,085 VARIANCE 2010 15,971 Numerical 3,114 % 19.5% Table 3 Growth of the Fastest 50 Shows in Total Attendance 2011 Fastest 50 Year-over-Year Metrics Measured 2011 Total Attendance 629,775 TOTALS 2010 512,194 VARIANCE Numerical 117,581 *Excludes statistics from shows without a consecutive two-year comparison % 23.0% 535,977 Same-Show Comparison ADJUSTED TOTALS* 2011 VARIANCE 2010 436,725 Numerical 99,252 % 22.7% Table 4 Growth of the Fastest 50 Shows as a Whole The data in this table shows how the Fastest 50 shows, ranked by three separate metrics, would stack up when combined together as a whole. We took the 50 shows that were the growth leaders in nsf, the 50 that led the pack in number of exhibiting companies, and the 50 shows that outpaced all others in attendance. Because many shows grew in more than one of the three metrics, when merged, we ended up with 91 unique shows. What can you conclude when looking at those racehorses? The fastest-growing shows tended to grow fast across the board, climbing 11% or more. Year-over-Year Metrics Measured 2011 TOTALS 2010 35,588 VARIANCE Numerical NSF of Exhibit Space 12,550,423 10,980,433 1,569,990 Exhibiting Companies 40,050 Total Attendance 4,462 1,159,075 1,029,801 129,274 % 14.3% 12.5% 12.6% 11,161,236 36,404 1,065,277 Same-Show Comparison ADJUSTED TOTALS* 2011 VARIANCE 2010 9,834,924 32,697 954,332 Data based on 91 unique shows represented by the 50 fastest-growing shows in each of the three indexes: net sf, exhibiting companies and total attendance *Excludes statistics from shows without a consecutive two-year comparison Numerical 1,326,312 3,707 110,945 % 13.5% 11.3% 11.6% © 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105