Issue link: https://tradeshowexecutive.epubxp.com/i/84572
TRENDING & SPENDING All Systems Go "I remain bullish on our Steve Moster PRESIDENT Global Experience Specialists (GES) industry and here's why: y We raised our full year forecast of $6 – $11 million to $9 – $13 million, driven primarily by improvements in the U.S. segment. y We have had eight straight quarters of base same-show revenue growth, including a 6.1% base same-show revenue increase in our Second Quarter. y We continue to see general increases in the size of events, number of exhibiting companies and number of attendees." International Exhibitors and Attendees are Driving Revenue Growth "Reed Exhibitions' North American busi- ness continues to perform well. Based on the growth we've seen during the first three quarters, we expect that the 4th Quarter will continue those trends, particularly looking at the strength of our upcoming New York Comic Con event and Global Gaming Expo in Las Vegas. "Across the portfolio, we are seeing revenue increases coming Nancy Walsh EXECUTIVE VP Reed Exhibitions from the international market in both exhibit sales and visitor numbers. International attendance has increased at a number of events, particularly in the Las Vegas and New York markets, and we continue to direct our efforts to these customer groups." SPONSORED BY Impact of New Stimulus Program Pat Fallon VP OF BUSINESS DEVELOPMENT CompuSystems, Inc. on Trade Show Industry Will Take Time "Te Fed announced another stimulus program on Septem- ber 13 in which it will buy $40 billion of mortgage debt per month until the outlook for jobs improves, and also promised to keep interest rates down to help foster the housing recov- ery. As expected, the stock market responded with a rally. "Te formula for economic recovery will require a unique combination of housing recovery and consumer confidence followed by increased spending and lower unemployment. Tese key economic components will take time to improve and impact our market. "As a result, we continue to be conservative with our Q4 forecast. We anticipate that attendance will be up 3%, exhibitor counts up 2% and exhibitor revenue up 3%. Year-end results will mirror our outlook for the Fourth Quarter." Aaron Bludworth COO Fern Exposition & Event Services James Rooney EXECUTIVE DIRECTOR Mass. Convention Center Authority The Push for Change May Trigger Chris Brown EXECUTIVE VP National Association of Broadcasters CHAIRMAN CEIR Major Economic Ripples "2012 so far has seen a nice bounce in square footage and revenue as exhibitors expressed pent-up demand by reinvesting in space and exhibitry. Revenue has grown as a result of rate increases as well; most shows are raising rates aſter several years of flat to relatively flat pricing. "Te rate of growth in all categories has been slowing in the latter half of the year as job growth continues to be a challenge and economies in the U.S. and Europe are weak. "November is election month. Regardless which party pre- vails, the push for change may trigger major economic ripples — good or bad. As a result, uncertainty continues to reign." 18 October 2012 | Trade Show Executive Five Sectors in Particular are Showing Strength "In looking at our next few months, we see a collection of market seg- ments that are seeing big jumps in attendance. Naturally when buyers are plentiful so are exhibitors. Technology, Automo- tive, Giſt and Apparel have been very strong segments for us. Te big surprise for our destination in the 4th Quarter is the resurgence of financial services. Across the board, our resort partners have seen a significant increase in group business from this market segment. On a forward-looking horizon, 2013 appears to be very strong for convention business. Te only outlier we see is that the election appears to have muted some of the business enthusiasm until November." Chris Meyer VP OF SALES Las Vegas Convention & Visitors Authority