Trade Show Executive

OCT 2012

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SPONSORED BY Joseph V. Popolo, Jr. CEO Freeman Shura Garnett REGIONAL VP Global Spectrum Existing Trends Will Carry Through to 2013 "Our venues continue to see a modest increase in demand for space for the future although trade show growth now is slower than the same period last year. Based on what I heard at CEIR's Predict, it is likely that this (U.S.) trend will continue through 2013 as long as the U.S. GDP continues to maintain a 2-3% growth rate. Te uncertainty I think we are all facing right now is a direct result of the uncertainties surrounding the global economy, eurozone crisis and escalating oil prices." Jack Chalden PRESIDENT Chalden & Associates Conservative Room Blocks are Terence Donnelly VP OF SALES Experient Resulting in Higher Travel Costs for Attendees "We saw increases of 7.6% in registration year-to-date compared to last year. We are forecasting a two-point increase for our Fall association events as they become more energized around a tight presidential election and potential impact of policy change on their industry. A concern we see is the risk-averse approach of under- blocking event hotel inventory during high demand months resulting in high travel costs for participants." Gregg Caren SENIOR VP, STRATEGIC BUS. SMG www.TradeShowExecutive.com | October 2012 19

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