Issue link: https://tradeshowexecutive.epubxp.com/i/84572
Trade Show Executive Dashboard Snapshot – AUGUST TRADE SHOW METRICS MONTHLY OVERVIEW: NET SQUARE FEET 2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 10% 5% 2.3% 0% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG 2012 10% Attendees 5% NSF 0% Exhibitors (5)% (5)% CONSOLIDATED QUARTERLY OVERVIEW 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2012 SPONSORED BY (10)% (10)% (15)% (15)% (20)% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2011 JAN FEB MAR APR MAY JUN JUL AUG 2012 S Upswing. Growth in exhibit space resumed in August with a solid upward bounce of 2.3% over same-show results in 2011. Growth had been languishing in the past three months. MONTHLY OVERVIEW: EXHIBITORS 2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 10% 10% 5% 0.8% 5% 0% 0% (5)% (5)% (10)% (10)% (15)% (15)% (20)% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2011 JAN FEB MAR APR MAY JUN JUL AUG 2012 S Backslide. The upward trend in the exhibitor index took a month off in August. Exhibitors were up a fraction of a percent after growing more than 2% in July. It was the second worst performance this year. MONTHLY OVERVIEW: ATTENDEES 2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 10% © 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105 5% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG 2012 (20)% 2010 2011 S Onward and Upward. The year 2011 as a whole showed a more definite direction with all three metrics on the upswing. Although growth was modest at best, it was indeed growth at a time when the trend was expected to be slow. NSF Exhibitors Attendees JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG 2012 CONSOLIDATED ANNUAL OVERVIEW (20)% Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 S Second Quarter. Upward momentum continued through the Second Quarter of 2012 despite a fairly flat month in June. Attendance showed the most improvement with a 4.6% growth for Q2. 0% (5)% (1.1)% (10)% (15)% (20)% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2011 JAN FEB MAR APR MAY JUN JUL AUG 2012 S Less Crowded. Attendance fell (1.1)% below the August 2011 crowd count. The Summer had looked more promising from the April vantage point when attendance jumped 7.1% over the previous year, but it has been on a steady decline since then. www.TradeShowExecutive.com | October 2012 21