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Trade Show Executive Dashboard – MONTHLY TRADE SHOW METRICS FOR AUGUST BY CAROL ANDREWS, editor-at-large TOP MGMTS* y Nielsen Expositions y Advanstar Communications, Inc. y GLM *Based on total nsf August 2012 SHOW INFORMATION AAD Summer Academy Meeting American Academy of Dermatology www.aad.org Show Site 2012/2011 Boston New York Net SF of Exhibits 18,300 17,760 3.0% TOP CITIES* y Las Vegas y New York y Salt Lake City GROWTH LEADERS y The Great American Trucking Show y MAGIC- August y Outdoor Retailer Summer Market Exhibitors 141 175 TOP INDUSTRY SECTORS* y Gift y Apparel y Sports SPONSORED BY BENCHMARKS: AVERAGE GROWTH y NSF: 2.3% y Exhibitors: 0.8% y Attendance: (1.1)% Total Attendance Qualitative Data 2012/2011 VARIANCE 2012/2011 VARIANCE 2012/2011 VARIANCE 2012 VS. 2011 (19.4)% 2,593 est. 4,341 (40.3)% The show was shortened from 2.5 to 2 days and this was well-received by exhibitors and attendees. Slightly more than 27 CME hours were offered. Attendance numbers were possibly affected by the fact that the show was held a bit later in the year than usual. AANA Annual Meeting American Association of Nurse Anesthetists www.aana.com APA Annual Convention San Francisco Boston Orlando American Psychological Assn. Washington, DC www.apa.org/convention 15,120 18,300 19,600 20,600 (17.4)% 168 183 (4.9)% 150 148 (8.2)% 3,250 3,833 1.4% 10,717 13,916 (15.2)% Exhibitors reported better lead quality over last year. Eight of ten exhibit hours were unopposed. (23.0)% For the first time, show management sold sponsorships and advertise- ments on the convention mobile app. Also new was the 20'x20' Health Challenge Pavilion, which was very popular among attendees, and a Wii Gaming Station to promote one of this year's Presidential Programs: combating obesity. To increase exhibit hall traffic, drawings for $100 Visa gift cards were held for attendees who completed a brief survey. ASAE Annual Meeting & Exposition ASAE: The Center for Association Leadership www.asaeannualmeeting.org Dallas St. Louis 71,600 67,200 6.5% 408 410 (0.5)% 6,010 5,368 12.0% The show enjoyed the highest attendance in six years, and the ratio of buyers (association staff) to sellers (industry partners) was 60/40. There were more than 120 education sessions, numerous networking events and seven exhibit hall hours. The Opening General Session feat- ured a debate between Democratic Strategist James Carville and Republican Strategist Karl Rove. Attendees raised $61,442 for the North Texas Food Bank, and ASAE and American Forests will plant a tree for every person who participated in the meeting. ASD Las Vegas Nielsen Expositions www.asdonline.com Las Vegas Las Vegas 684,886 700,124 (2.2)% 2,641 2,871 (8.0)% 44,259 43,879 0.9% This was an all-in-one trade show for all things wholesale. Buyers came from all over the world and represented nearly every type of retail channel, large and small. Continued on page 26 24 October 2012 | Trade Show Executive © 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.