SPONSORED BY
Shimala Tom
X-RAY VISION? HOW SHIMALA PERPETUATES RSNA'S POSITION AS THE LEADING MEDICAL SHOW
Tom Shimala is Director of Exhibits at the Radiological Society of North America. The RSNA Scientific Assembly & Annual Meeting is billed as the world's largest medical meeting and forum for radiologic science and technology. It attracts over 25,000 physicians and healthcare professionals from more than 100 countries, plus representatives from more than 675 exhibiting companies. The show enjoys an enviable reputation, thanks in large part to Tom and his team. Many show organizers are praised by their exhibitors, but Tom's exhibitors
extol his virtues with seldom heard comments such as, "Tom's the solution finder" and "Tom sets the bar for every other healthcare show to meet." So what does he do that's so special for his major stakeholders? Read on to find out …
BY BOB DALLMEYER, TSE columnist
www.TradeShowExecutive.com | October 2012 29
Photo by Peter Panayiotou, Panayiotou Photography, Inc., www.panayiotou.com