Table of Contents OCTOBER 2012 // VOLUME 13 NUMBER 10
Trade Show Executive
EDITORIAL AND PUBLISHING HEADQUARTERS 1945 Avenida del Oro, Suite 122, Oceanside, CA 92056 Telephone: (760) 630-9105 y Fax: (877) 483-8912
EDITORIAL AND RESEARCH Publisher & Editor Darlene Gudea (760) 630-9111 y dgudea@tradeshowexecutive.com
Editor-at-Large Carol Andrews (562) 505-7903 y carolandrews@tradeshowexecutive.com
Manager of Directories Carri Jensen (541) 286-4014 y cjensen@tradeshowexecutive.com
Senior Editor Hil Anderson (760) 630-9107 y handerson@tradeshowexecutive.com
Senior Editor Renee Di Iulio (310) 939-0197 y reneediiulio@tradeshowexecutive.com
News Editor Sandi Cain (949) 497-2680 y scain@tradeshowexecutive.com
Chief Economist Frank Chow (760) 630-9111 y fchow@tradeshowexecutive.com
Columnist Bob Dallmeyer (323) 934-8300 y bdallmeyer@tradeshowexecutive.com
Contributing Editor Danica Tormohlen (816) 803-8103 y danicat@tradeshowexecutive.com
11 Departments
8 Month in Review Catch up on the most significant news
and developments from the past month. y Graphic Arts Show Company goes online y New biennial format for Pet Industry Spring Trade Show
y TSE earns trio of APEX editorial awards
11 Looking Ahead Here is a preview of how the major shows in December are shaping up.
12 International News The latest developments in the booming Asian exhibition industry.
15 Trending & Spending Housing rather than politics offers the most hope for the U.S. economy heading into the election.
20 TSE's Dashboard of Monthly Trade Show Metrics for August The last month of Summer fizzled in exhibit halls nationwide where the number of exhibitors at the average U.S. trade show barely grew and attendance dropped (1.1)%.
6 October 2012 | Trade Show Executive 20
52 The Zoom Calendar Facts, figures and contact info for the most-important trade shows scheduled for December, all classified by industry sector.
58 People in the News y Slater
y Arlando
y Shomer y Lee
58 Index to Advertisers
EVENTS Vice President of Events Diane Bjorklund (630) 312-8915 y dbjorklund@tradeshowexecutive.com
Production & Event Coordinator Leticia Cotton (312) 933-4989 y lcotton@tradeshowexecutive.com
SALES AND MARKETING Vice President/Associate Publisher Irene Sperling (818) 990-1080 y isperling@tradeshowexecutive.com
Advertising Manager Linda Braue (424) 731-7523 y lbraue@tradeshowexecutive.com
Business Development Director – Latin America Rafael Hernández y +52 (55) 2455-3545 ext. 110 rhernandez@tradeshowexecutive.com
Business Development Director – Asia Quentin Chan (852) 23661106 y qchan@tradeshowexecutive.com
DESIGN AND PRODUCTION Creative Director Kathleen Maloney (760) 630-9106 y kmaloney@tradeshowexecutive.com
TSE MEDIA GROUP BOARD OF DIRECTORS Chairman of the Board Richard A. Simon
Vice Chairman Mark Feldman President Darlene Gudea Vice President Joan Feldman
MEDIA PARTNERS:
MEMBER OF:
TRADE SHOW EXECUTIVE, WINNER OF:
• GRAND AWARD, Best Writing
• Best How-To Writing
• Best Interviews and Personal Profiles
• Most Improved Magazine
• GRAND AWARD, Best Writing
• Best Overall Issue
• Best How-To Writing
• Best Design • Best Cover
• Best News Writing
• Best Feature Writing
• Best How-To Writing
• Best Redesign
• Most Improved Magazine
• GRAND AWARD, Best Design and Illustration
• Best Column
• Best Feature Series Writing
• Best How-To Writing
• Best Cover