Ideas
You Can Use
BY DANICA TORMOHLEN, contributing editor
Each show cycle, trade show executives look
for new exhibitor and attendee offerings to
add to make this year's show different from
last year's. Show organizers are constantly
looking for creative ways to cut costs, streamline
operations, increase attendee engagement, add
value for exhibitors, expand international reach
and incorporate new marketing strategies. What are
other shows doing that might work for your show?
Here, Trade Show Executive offers seven ideas that
leading trade show organizers have tested, vetted and
implemented with success. Use these ideas for your
own events or to jumpstart the discussion with your team.
www.TradeShowExecutive.com | February 2013
45