Keeping the Faith

JAN 2012

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SPONSORED BY Trade Show Executive Snapshot: Key Stats on Faith-Based Conventions The Religious Conference Management Association (RCMA) has 2,400 members representing 800 religious organizations. Here are some of the key stats from RCMA's 2011 member survey. Type of Meeting Convention/Conference Board Committee/Seminar Retreat Other Total No. of Meetings (2010) Total Attendance (2010) 2,921 1,783 3,074 1,117 1,695 10,590 Gross Square Feet of Exhibit Space Required at Largest Meeting None 3,000-4,000 4,001-5,000 5,001-10,000 10,001-20,000 Average Duration of Meetings Convention/Conference Retreat Board Meeting this page). Faith-based meetings and conventions are different animals than traditional trade shows. Many require seating for thousands to attend wor- ship services and business meetings, but exhibit space is not huge priority. Tey prefer affordable hotel rooms and restaurants within walking distance of their events, but they o┼┐ten don't have the same negotiating power as their trade show counterparts. Tere's no doubt that religious con- ventions deal with unique challenges. Trade Show Executive interviewed some of the key players in this market to find out the critical issues facing religious meetings and conventions in 2012. The Economy and Its Impact Despite the economic recession, faith- based events have weathered the storm 30% 25% 10% 10% 7% 4.1 days 3.2 days 2.3 days Region Where Meetings Are Held Throughout the U.S. Midwest Southeast Northeast South Central Western Outside the U.S. Number of Sleeping Rooms Required At Largest Meeting 10-50 51-100 101-200 201-300 301-500 501-1,000 17% 13% 16% 11% 12% 12% 1,001-1,500 1,501-2,000 2,001-3,000 3,001-4,000 4,001-5,000 More than 5,000 www.TradeShowExecutive.com | January 2012 3 20,001-30,000 30,001-40,000 40,001-50,000 More than 50,000 6,540,703 77,335 411,573 265,929 1,026,714 8,322,254 5% 3% 3% 7% Committee/Seminar Other 2.2 days 3.0 days % of Respondents 25.7% 16.9% 15.5% 14.0% 11.7% 10.8% 5.4% 6% 4% 3% 1% 1% 3%

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