Issue link: https://tradeshowexecutive.epubxp.com/i/78074
RESEARCH ROUNDUP Trade show revenue increased 2.2% from $10.29 billion in 2010 to $10.50 billion in 2011. Source: ABM Business Information Network (BIN) Report, March 2012 The median spending per exhibition was $17,708 in 2011. Companies participated in a median of 9 events annually, with a median booth size of 200 net square feet. Source: Te Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget, Center for Exhibition Industry Research (CEIR), 2012 Event profits rise when events are your primary business. Digital and print brands that run events — just not as their primary source of revenue — report profit- ability is a low as 9% for events. But for event brands (those that derive 50% or more of their rev- enue from events), overall event operating margin jumps to 49%. Source: ABM' s Managing Profits Report, May 2012 35.6 million group room nights occurred in 2011 as a result of sales and marketing efforts by destination marketing organizations (DMOs). Source: DMO Channel Group Sales Impact Study, produced by Tourism Economics, an Oxford Economics company, for Destination Marketing Association International (DMAI), 2012 FACE-TO-FACE MEETINGS 53% of exhibitors plan to maintain the same number of exhibitions on their schedule over the next two years. Source: Te Use and Value of Face-to-Face report, Center for Exhibition Industry Research (CEIR), 2012 59% of attendees plan to attend the same number of exhibi- tions over the next two years while the rest (23%) plan to attend more. Source: Te Use and Value of Face-to-Face report, Center for Exhibition Industry Research (CEIR), 2012 50% of executives said having face-to-face meetings with a variety of people was the primary advantage of taking part in an exhibition. Source: Te Changing Environment of Exhibitions, CEIR, December 2011 Attendees report that exhibitions offer the highest value of all face-to-face interactions (which included exhibitions, educational conferences, hosted-buyer events, in-person sales calls and private events). Nearly half of attendees (48%) said that exhibitions are the most important. Source: Te Use and Value of Face-to-Face report, Center for Exhibition Industry Research (CEIR), 2012 80 August 2012 | Trade Show Executive