Issue link: https://tradeshowexecutive.epubxp.com/i/107551
TR E N D I NG & S PE N D I NG Trade Show Executive Trending & Spending Economic Forecast MONTH, QUARTER AND FULL YEAR Reforecasting revenue targets are a common exercise these days for senior executives as business conditions change rapidly, sometimes for the better, sometimes for the worse. Volatility in the economy, geo-political developments, competition, inflation and many other factors can wreak havoc with assumptions made a month, quarter or a year ago. Unbiased, reliable data — whether positive or negative — is the foundation of solid business planning. Trade Show Executive Magazine's Trending & Spending Forecast aggregates information from numerous sources: government and business reports; interviews with industry experts and economists; and the TSE monthly poll of its 20-member Economic Forecasting Board. Here is their forecast for the month, Q3 and 2013 Full Year: April 2013 FORECAST 2.4 % How is the economy impacting the exposition industry? Tis month, seven industry experts give you projections and early warning signs based on registration patterns, exhibit space commitments, long- and short-term bookings, and discussions with peers and customers. Together with the rest of TSE's Exposition Forecasting Board, they have insider knowledge about the true performance of the majority of U.S. trade shows. And just like economists, they don't always agree. Teir diverse opinions, however, provide valuable insights to help you formulate your plans. EXHIBITORS "I'm still a fan of the mid-single-digit organic revenue growth for the year, and in fact, that's an average for us. Most of the markets we operate in are growing in the high-single digits in revenue and square footage, except those under continued economic or political duress." Nancy Walsh EXECUTIVE VP Reed Exhibitions 2nd Quarter = 2013 FORECAST 2.8 % 2.1 % NET SF EXHIBITORS Full Year 2013 FORECAST 2.8 2.8 % NET SF EXHIBITORS $ PRESIDENT Nielsen Expositions Darlene Gudea, PRESIDENT TSE Media Group "Te fscal clif and political uncertainty remains, but our optimism is increasing as the U.S. economy continues to improve, particularly in the housing sector and export markets. Our events Dennis Slater PRESIDENT in the First Quarter are poised to set Association of new records. Some good news from Washington early this year would be a Equipment Manufacturers signifcant boost for our second half 2013 projections." ATTENDEES Private Events Will Offer Stronger Competition for Shows 2.6 % ATTENDEES REVENUE = 5.0 % © 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105 28 David Loechner 2.1 % = % TSE Media Group Record Highs Expected in First Quarter 2.8 % ATTENDEES Frank Chow, CHIEF ECONOMIST Growth is Good = 1.8 % NET SF An Insider's Perspective February 2013 | Trade Show Executive "I think it will be 2014 before we will see more significant growth (finally) in the trade show industry across a broader number of sectors. However, Skip Cox PRESIDENT & CEO private events in the larger companies Exhibit Surveys will compete more heavily for trade show budgets in the future. Online/digital marketing budgets continue to gain the largest share of marketing budget growth but there is a slight slowdown in the growth rate of online/digital budgets anticipated this year." Steve Carey DEPUTY EXECUTIVE DIR. National Truck Equipment Association