Trade Show Executive

FEB 2013

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SPONSORED BY Q1 and Q2 May Be Set in Stone Chris Brown Pat Fallon Terence Donnelly John Kimball EXECUTIVE VP VP OF BUSINESS DEVELOPMENT VP OF SALES PRESIDENT & CEO Experient Convention Data Services National Association of Broadcasters CHAIRMAN, CEIR CompuSystems, Inc. "The economic recovery will take some time to have any material positive impact on our industry in 2013. There certainly is a level of confidence and buzz building, however, with First and Second Quarter business mostly booked, any optimism should really be reserved for the latter half of 2013." For Now, Some Optimism Prevails Aaron Bludworth Chris Meyer VP OF SALES James Rooney EXECUTIVE DIRECTOR Las Vegas Convention & Visitors Authority COO Fern Exposition & Event Services "There appears to be some positive momentum in the industry and in business in general right now, which is driving good activity through the middle of the year. The year-end tension caused by the fiscal cliff and tax increases seems to have not caused the spending pullback that was considered likely. Though we face that same debate again this summer, for now there is optimism and positive activity." Mass. Convention Center Authority Blended Averages Paint a Picture of Increased Strength for 25 of 27 Months, Followed by Five Months of Flimsy Growth Jack Chalden Steve Moster DIR. OF BUSINESS DEVELOPMENT PRESIDENT bXb Online Global Experience Specialists (GES) "TSE's valuable assessment of event/sector performance data provides clear evidence of the growing strength of the event industry as well as the condition and trend of our nation's economy. By blending net square feet, exhibitor and attendance growth averages, a meaningful performance metric arises and informs. At the peak of our weakened economy in the first five months of 2010, event performance metrics were alarmingly negative. Despite sustained economic challenges, seven months of solid event performance followed and reversed that trend. In fact, for 25 of the 27 months from June 2010 to August 2012, event performance continued to improve. However, beginning in September 2012, performance has again been weak or flat, but not as bad as the first five months of 2010. Events remain strong and will deliver positive results, but domestic and global economic dynamics remain uncertain." Quarterly Decision Making Still in Vogue Gregg Caren Joseph V. Popolo, Jr. SENIOR VP, STRATEGIC BUS. CEO SMG Freeman "Our core exposition and audio-visual events continue to see mid-single digit increases, down slightly from our growth rate a year ago, but holding strong. Corporate marketers clearly were watching the tax and debt debates in Washington over the last three months. While they still appear to making decisions on a quarter-to-quarter basis, with the election, tax and debt (for now) battles behind us, we anticipate many larger experiential marketing events firming up, and global revenue is growing at double-digit rates." Shura Garnett REGIONAL VP Global Spectrum www.TradeShowExecutive.com | February 2013 29

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