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TSE'S RANKINGS SALUTE THE SHOWS GROWING THE FASTEST IN THREE DIRECTIONS Oceanside, CA – Trade Show Executive (TSE) has compiled an expanded TSE Fastest 50 list that looks not only at the shows grow- ing by leaps and bounds in exhibit space but in two other key metrics as well: exhibitor count and attendance. "Tere is more than one way to look at a successful show," said Carri Jensen, TSE manager of directories. "While the traditional method of ranking show growth has been by analyzing exhibit space, there are many interesting lessons to learn from the shows growing in exhibitor and at- tendance counts as well. For TSE's Second Annual Fastest 50 directory, we expanded the rankings to give readers a more com- plete depiction of which shows are the growth leaders by analyzing performance statistics from all three perspectives." Shattering the myth that the Fastest 50 reflects only small shows and start- ups, the lineup also includes many mega shows from TSE's Gold 100 rankings. "From the young startups to long-running events, the Fastest 50 features the biggest news- makers and noisemakers — and some quiet surprises that are showing promise of becoming landmarks themselves," said Darlene Gudea, president of Trade Show Executive Media Group. Because the rankings now include three metrics arranged in separate in- dexes, and because many shows were the fastest-growing in more than one metric, there are 91 shows than can boast a Fast- est 50 ranking. A tie in a growth percent- age in the exhibitor category resulted in 51 shows ranked in that index. How Fast is Fast? Using a same-show comparison, the 50 fasting-growing shows of 2011 grew an average 13.5% in net square feet (See Table 4). In sharp contrast, trade shows in gen- eral mustered only a 1.6% growth rate in nsf, according to the Trade Show Executive Dashboard. Te number of exhibitors at the Fastest 50 shows increased an average 11.3% in 2011 compared to 2.2% for trade shows in general while attendance grew 11.6% at the Fastest 50 versus 1.9% at trade shows across the board. The Growth Leaders in Exhibit Space Tis time, there were two shows that more than doubled their space sales in a year. y ARM TechCon had the largest percent- age increase in exhibit space, up 242.5% over the previous year. Produced by UBM Electronics and held at the Santa Clara Convention Center, the small and highly targeted show grew from 4,500 nsf in 2010 to 15,414 nsf in 2011. ARM is a ma- jor technology in mobile devices, which puts ARM TechCon in the middle of a booming business. UBM estimates 4 bil- lion ARM products are shipped annually. No wonder the convenience of this trade show to the Silicon Valley attendee pool was particularly appealing to exhibitors. y Process Expo, a much larger show, grew 131.9% from just under 100,000 nsf in 2010 to 231,350 nsf last year. Te show has continued to expand and will be held in two halls at McCormick Place next year. "By expanding the show's footprint to include the South Hall, not only are we more than doubling the inventory of excellent space for our exhibitors, we're greatly enhancing the depth and breadth of manufacturing solutions that attend- ees will see when they come to the show," said Scott Scriven, chairman of the Food Processing Suppliers Association, which organizes the show in a partnership with Messe Düsseldorf. Process Expo was the top show in terms of attendance gains with a 99.4% increase in the crowd over 2010. Te show drew a total of 12,787 attendees last year, many from food processing companies located near Chicago. And the show is positioned for another healthy jump in 2013. Te show dates were moved to November and Process Expo will co-locate with the International Dairy Show. Process Expo was also among the front- runners in the number of exhibitors, placing third with a 54.8% increase in the number of sellers taking space on the floor. Growth Leaders in Exhibiting Companies y Home Textiles Sourcing Expo, a produc- tion of Messe Frankfurt, Inc. and China's international trade ministry, and co- located with Texworld USA at the Jacob K. Javits Center in New York, jumped 112.9% from 62 exhibitors in 2010 to 132 in 2011. "More and more North Ameri- can sourcing professionals are consider- ing the show as the not-to-be missed destination for fabrics and finished goods for all home applications," said John Continued on page 42 40 August 2012 | Trade Show Executive