Issue link: https://tradeshowexecutive.epubxp.com/i/78074
RESEARCH ROUNDUP EXHIBITING 82% of executives rated exhibitions highly valuable in building or expanding brand awareness. Source: Te Changing Environment of Exhibitions, CEIR, December 2011 63% of sales and market- ing managers agree or strongly agree that exhibitions assist in gaining/retaining market share. Source: Te Cost-Effectiveness of Exhibition Participation: Part I; Center for Exhibition Industry Research (CEIR), 2009 45% of attendees develop an emotional connection with a brand after inter- acting with it at a trade show. Source: Exhibit Surveys, Inc., 2007 Executives rated exhibitions highly valuable in helping to achieve priority marketing objectives such as: y Launching new products (80%) y Targeting promotions to specific business sectors (73%) y Promoting existing products and services (72%) Source: Te Changing Environment of Exhibitions, CEIR, December 2011 The cost of making first face- to-face contact with a potential customer through an exhibition lead is $96, compared to $1,039 without. Source: Te Cost-Effectiveness of Exhibition Participation: Part I; Center for Exhibition Industry Research (CEIR), 2009 84 August 2012 | Trade Show Executive