Issue link: https://tradeshowexecutive.epubxp.com/i/78074
Continued from page 40 Gallagher, president and CEO of Messe Frankfurt North America. y Te second-highest increase in exhibi- tors was reported by Te Association of the United States Army which mustered 708 exhibitors at its 2011 AUSA Annual Meet- ing & Exposition, a 67.4% increase over the previous year. Growth Leaders in Attendance y Process Expo was also the top show in terms of attendance gains with a 99.4% increase in the crowd over 2010. A total of 12,787 attendees last year, many from food processing companies located near Chi- cago. Te show was positioned for another healthy jump in 2013. Te show dates were moved to November and Process Expo will co-locate with the International Dairy Show. y Te American Academy of Dermatology Summer Academy Meeting grew a whop- ping 51.2% from 2010 to 2011, earn- ing the distinction of being the second fastest-growing show in the nation. Te show gained roughly 1,500 attendees to bring the total attendance to 4,341. A Gold 100 Sheen As noted earlier, many of TSE's Gold 100 shows earned the double distinction of being large and fast. For starters, the largest show in the U.S., the International Consumer Electronics Show (CES), made the list of speed demons. CES outdid itself and grew another 14.8% in 2011, topping 1.6 million nsf. Other Gold 100 shows included AUSA Annual Meeting & Exposi- tion, FABTECH, LIGHTFAIR International, Fastest 50 Leaders by Category Data based on 91 unique shows represented by the 50 fastest-growing shows in each of the three indexes: net sf, exhibiting companies and total attendance Show Management Companies National Retail Federation* Nielsen Expositions* Number of Shows Share of Market 3 3 3% 3% Te remaining show management companies managed two or fewer shows each Industry Sectors Consumer Goods & Retail Trade Sports, Travel, Entertainment, Art & Consumer Services Industrial/Heavy Machinery & Finished Business Inputs* Raw Materials & Science* Government, Public & Not-for-Profit Services† Medical & Healthcare† Te remaining industries represented eight or fewer shows each †Represents a tie for fourth place Host Cities Las Vegas, NV Chicago, IL* New York, NY* Orlando, FL* Washington, DC Te remaining host cities hosted three or fewer shows each 12 10 10 9 9 *Represents a tie for third place Number of Shows Share of Market 19 5 5 5 4 21% 6% 6% 6% 4% *Represents a tie for second place *Represents a tie for first place Number of Shows Share of Market 16 18% 13% 11% 11% 10% 10% Solar Power International, PACK EXPO, Te Work Truck Show, HELI-EXPO, the Northeastern Forest Products Equipment Expo, the International Poultry Expo & Inter- national Feed Expo, ISA International Sign Expo, HIMSS, Process Expo and more. Top Show Managements An association and an independent show organizer were tied for first place, each producing three shows. Te National Retail Federation's fastest-growing show was Shop.org Annual Summit in Boston, which grew 33.5% to 34,300 nsf. Nielsen Expositions' fastest-growing show was the Outdoor Retailer Winter Market, which grew 18.7% in attendance from 16,819 to 19,956. Tere was a huge tie for second and third place since the rest of the show organizers represented in the Fastest 50 produced one or two shows each. Top Sectors Te Consumer Goods and Retail Trade sector was the top industry sector in the Fastest 50 with 16 shows and 18% of the overall market. Te tally is based on 91 unique shows in the Fastest 50 spanning all three growth metrics. Te Sports, Travel, Entertainment, Art & Consumer Services sector came in sec- ond place with 12 shows and a 13% market share. Industrial and machinery shows were tied with Raw Materials & Science, each with 10 events and 11% of the market. Top Cities Large shows, small shows, and now fastest-growing shows, Las Vegas can add another feather in its cap for the bragging rights of hosting the most of the Fastest 50. A total of 19 or 21% of the Fastest 50 shows in the three categories (91 unique shows) were mega-hits in Vegas. Chicago made great strides and reached an important milestone by coming in second place, ty- ing with New York and Orlando. All three cities hosted five of the growth leaders. Top General Service Contractors Freeman was the top general service contractor with 29 shows, followed not far behind by Global Experience Special- ists (GES) with 22. Tere was a three-way tie for third place with Brede, Champion