Issue link: https://tradeshowexecutive.epubxp.com/i/78074
BY DANICA TORMOHLEN, contributing editor Looking for industry research to prove the value of your show to new exhibi- tors? Need information on how your show compares to others? Want insight on the latest trends in attendance and exhibiting? Find all the key industry data you need in one place in Trade Show Executive's Research Roundup. Here, TSE provides valuable data from prominent industry associations and organizations that you can use in presentations, strategic planning, reports to management and sales efforts to exhibitors. Get the most accurate, up-to- date statistics you need to make business decisions and develop strategies in today's rapidly changing business environment. BUDGETS & REVENUE 66% of organizers saw increased profitability for their largest event during the current year. Source: Exhibition & Convention Executives Forum (ECEF) Pulse, May 2012 68% of organizers project an increase in prof- itability next year. Source: Exhibition & Convention Executives Forum (ECEF) Pulse, May 2012 29% (+20%) 28% (10-19%) 43% (1-9%) Source: Attendee Acquisition Challenges & Practices Survey, 2012 39% of a company's marketing budget was allocated to exhibitions in 2011. Source: Te Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget, Center for Exhibition Industry Research (CEIR), 2012 WHAT PERCENTAGE OF YOUR OVERALL EVENT BUDGET DO YOU COMMIT TO ATTENDEE MARKETING & PROMOTION? www.TradeShowExecutive.com | August 2012 79