Issue link: https://tradeshowexecutive.epubxp.com/i/78074
SPONSORED BY COMPENSATION 5% increase in trade show executive compensation is expected from 2011 to 2012. Source: What' The average cost to close a sale with an exhibition lead is $2,188 (including costs to identify a potential customer and 3.5 sales calls to the prospect). To close a sale without an exhibition lead costs $3,102. It takes an average of 3.5 sales calls to close a sale with a lead from an exhibition, com- pared to 4.5 sales calls without a lead from an exhibition. Source: Te Cost-Effectiveness of Exhibition Participation: Part II; Center for Exhibition Industry Research (CEIR), 2009 s in Your Wallet? Special Report: Compensation Trends for Trade Show Executives, Trade Show Executive, December 2011 35% of trade show executives expect to increase staffing levels in 2012. The average increase is expected to be 7%. Source: What' s in Your Wallet? Special Report: Compensation Trends for Trade Show Executives, Trade Show Executive, December 2011 75% of associations offer a 401(k) company match and 61% offer bonuses as part of a compensa- tion package. Source: What' s in Your Wallet? Special Report: Compensation Trends for Trade Show Executives, Trade Show Executive, December 2011 51% of for-profits offer a 401(k) company match and 75% offer bonuses as part of a compensa- tion package. www.TradeShowExecutive.com | August 2012 85