Issue link: https://tradeshowexecutive.epubxp.com/i/84572
SPONSORED BY An Insider's Perspective How is the economy impacting the exposition industry? Tis month, ten industry experts give you projections and early warning signs based on registration patterns, exhibit space commitments, long- and short-term bookings, and discussions with peers and customers. Together with the rest of TSE's Exposition Forecasting Board, they have insider knowledge about the true performance of the majority of U.S. trade shows. And just like economists, they don't always agree. Teir diverse opinions, however, provide valuable insights to help you formulate your plans. Darlene Gudea, PRESIDENT Trade Show Executive Media Group The Ripple Effect of an Improved Housing Market "If the battered housing market finally resumes its role of being a driver of economic growth rather than an an- chor, that would impact shows serving not only the home-building, construc- tion and trucking industries [think NAHB, CONEXPO-CON/AGG, NTEA and Mid-America Trucking] but also ripple to landscape, hardware, housewares, flooring, kitchen & bath shows and more. Tis won't be an overnight phenom- enon; look to late 2013 and 2014 for a meaningful impact." Trade Show Executive Trending & Spending Economic Forecast MONTH, QUARTER AND FULL YEAR Steve Carey DEPUTY EXECUTIVE DIR. National Truck Equipment Association Reforecasting revenue targets are a common exercise these days for se- nior executives as business conditions change rapidly, sometimes for the bet- ter, sometimes for the worse. Volatility in the economy, geo-political develop- ments, competition, inflation and many other factors can wreak havoc with assumptions made a month, quarter or a year ago. Unbiased, reliable data — whether positive or negative — is the foundation of solid business planning. Trade Show Executive Magazine's Trending & Spending Forecast ag- gregates information from numerous sources: government and business re- ports; interviews with industry experts and economists; and the TSE monthly poll of its 20-member Economic Fore- casting Board. Here is their forecast for the month, Q3 and 2012 Full Year: Skip Cox PRESIDENT & CEO Exhibit Surveys Weakness in Corporate Profits Could Affect Marketing Spend "Corporate profits and revenues have been strong, but are moderating. Some economists are forecasting a 2% decline in corporate profits for the Tird Quarter. Tis trend, if it persists, may impact trade show investment next year." December 2012 FORECAST 2.3% NET SF Frank Chow, CHIEF ECONOMIST Trade Show Executive Media Group 2.1% EXHIBITORS 4th Quarter 2012 FORECAST 3.1% NET SF Shorter-Range Decision-Making and Cautious Spending "Weak U.S. consumer spending and high unemployment, the uncertainty over the presidential election, and troubles in the EU continue to create an uncertain environment for exhibiting companies. I see this resulting in their inability to forecast their own business into 2013 with confidence. "Although I am forecasting continued gains for most of our events in 2013, I expect another year of shorter-range decision-making and cautious spending on behalf of both attendees and exhibitors." David Loechner PRESIDENT Nielsen Expositions www.TradeShowExecutive.com | October 2012 17 2.8% EXHIBITORS Full Year 2012 FORECAST 3.7% NET SF 3.5% EXHIBITORS 3.7% ATTENDEES $ REVENUE =5.0% © 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105 2.6% ATTENDEES 1.5% ATTENDEES = = =