Issue link: https://tradeshowexecutive.epubxp.com/i/76788
READERS' CHOICE MOST INNOVATIVE TECH INITIATIVES SERVING SHOW MANAGEMENT C I O COMPANY: PRODUCT: EVENTBRITE EVENTBRITE WEBSITE: www.eventbrite.com WHY YOUR PRODUCT IS INNOVATIVE: CHIRPE ATTENDEE ACQUISITION WIDGET COMPANY: A2Z, INC. PRODUCT: WEBSITE: www.a2zinc.net/aaw WHY YOUR PRODUCT IS INNOVATIVE: The new ChirpE attendee acquisition widget from a2z, Inc. is a simple, plug-and-play component that enables your exhibitors to promote their participation at your event from their own websites. It's created with your branding and colors. With 60% of registrations coming to events to see your exhibitors, this widget helps you tap into your exhibitors' audiences to grow your event attendance. The widget also offers single click access to the exhibitor booth profile, your website and your registration page. y Boost attendance through untapped market y Drive event site traffic y Build brand recognition y Prove value to exhibitors y Reward most engaged and successful exhibitors y Benefit from the a2z marketing campaign to drive adoption among your exhibitors VOTE FOR PRODUCT ID: TI-SM-A2Z 42 July 2012 | Trade Show Executive When Kevin and Julia Hartz founded Eventbrite in 2006, they sought to create a tool for the types of event holders whose needs were not addressed by the established registration providers. Eventbrite offers organizers an all-in-one, technologically sophisticated solution. Eventbrite makes it easy for attendees to share event registrations across multiple social media channels — which give organizers access to free, meaningful, social promotion of their events. Our friction-free payment processing makes it easy for people to buy registrations on Eventbrite, while also making it easy for organiz- ers to collect their funds. Our mobile entry- management tools — which run on an iPhone, not an expensive scanning device — make check-in at the door seamless. And our custom-built analyt- ics offer organizers a detailed understanding of the habits of their attendees, so that future events are even more successful. By addressing these pain points with techno- logical solutions, Eventbrite has been making it easier for people to come together around their shared interests. While initially Kevin and Julia set out to disrupt the ticketing and registration industry, what they have come to do is so much more. By empowering event organizers of every stripe, Eventbrite has created a movement — people turning interests into experiences, side- projects into businesses, and individual pursuits into communities. VOTE FOR PRODUCT ID: TI-SM-EVNTB COMPANY: PRODUCT: EXPERIENT EDGE WEBSITE: info.experientEDGE.com WHY YOUR PRODUCT IS INNOVATIVE: Managing multiple databases? That's complicat- ed. Merging all data into one master database, segmenting and targeting with surgical preci- sion, and tracking campaign ROI within minutes? That's easy. For years, show operators have been strug- gling with the inefficiencies of capturing usable information from multiple lists from multiple sources. And current marketing and manage- ment tools, such as AMS and CRM systems, are often cumbersome and ineffective. That's why Experient created EDGE, the event industry's most innovative marketing system. With EDGE, you can combine your data from multiple sources into one easy-to-use web-based marketing tool. y The aggregation of historical event data, marketing data and saved data simplifies and expedites dynamic and real-time report genera- tion, guiding strategic decision-making and minimizing guesswork. y The system design allows for intuitive opera- tion with little to no training. The interface is clean, clear, consistent and user-friendly, making campaign set-up, launch, and tracking easy. y Actionable knowledge of customer demo- graphics and behavior can be easily interpreted to cost-savings, opportunity identification, target segmentation and ROI measurement. y Applied intelligence results in greater cam- paign response rates, attendee participation, ex- hibitor retention and bottom-line show revenue. VOTE FOR PRODUCT ID: TI-SM-XPRNT R A E D R E ' S C E H