Issue link: https://tradeshowexecutive.epubxp.com/i/76788
READERS' CHOICE MOST INNOVATIVE TECH INITIATIVES SERVING EXHIBITORS C I O REAL-TIME YIELD BOOTH PRICING COMPANY: EXPOCAD PRODUCT: WEBSITE: www.expocad.com WHY YOUR PRODUCT IS INNOVATIVE: EXPOCAD® has become the industry standard to manage trade, consumer and corporate events with nearly 2,000 trained users. Unique in its design, EXPOCAD® has incorporated graphics with data to create intelligent booths as well as capture financial information such as rate plans, sponsorships, extra request items and much more. Use EXPOCAD® EDGE cloud server with EXPOCAD® FX to provide real-time pricing chang- es to the floor plan, tie together multiple criteria for setting pricing and link to yield management software. Use EXPOCAD® CSI animated heat map flow analysis tool kit to determine floor hotspot locations. Specific calculation criteria vary by event. Allow sales associates to view latest pric- ing and consult with the exhibitor on marketing options available to them. Significant same-show revenue increase for show management and more pricing options available to exhibitors. y Easy save and publish from the Menu Bar y Easy pan, scroll, zoom in/zoom out commands y Click and e-mail sales for available booths y Easy search by booth, categories, booth number and name y Scrolling exhibitor profiles VOTE FOR PRODUCT ID: TI-EX-XPOCD 46 July 2012 | Trade Show Executive COMPANY: PRODUCT: FREEMAN FLOORPRINT WEBSITE: www.freemanco.com WHY YOUR PRODUCT IS INNOVATIVE: Freeman™ is constantly looking for new ways to enhance the event experience for exhibitors and attendees, while simplifying the event planning process. That's why we are relentlessly develop- ing new cutting-edge event solutions. Floorprint by Freeman™ delivers a life-size blueprint for exhibits, eliminating the guesswork associated with booth set-up — large or small. Developed for placement directly onto con- crete or over carpet, Floorprint uses numbered and color-coded symbols to indicate electrical and rigging schematics, placement of wall pan- els, cabinets, doors or other components, as well as internet connections and more. Additionally, the banner material protects carpeting from forklifts and other traffic during set-up; replac- ing the visqueen protective covering. This product is the first of its kind for exhibitors. While traditional set-up works as is, Floorprint improves the process by simplifying the often detailed work and can reduce labor costs by up to 30%. Floorprint is printed on a low-cost banner material. It has been utilized successfully by numerous clients to reduce their labor/ installation costs. VOTE FOR PRODUCT ID: TI-EX-FREMN COMPANY: PRODUCT: GES EXPRESSO WEBSITE: www.ordering.ges.com WHY YOUR PRODUCT IS INNOVATIVE: After surveying exhibitors, our results revealed a distinct need for a more user-friendly ordering experience. Expresso accelerates the exhibitor experience by providing exhibitors with 24/7 ac- cess to show information, products and services they need quickly and easily. Expresso is an online exhibit planning, ordering and management system designed to reduce the hassle of filling out paper forms. With Expresso, exhibitors can: y Order exhibit products and services. y Print shipping labels. y Track small packages and inbound shipments. y View important show and event information. y Download the show schedule into Outlook or iCalendar. y View account order status and history. y Chat with our award-winning National Servicenter. Each show has a custom branded website specifically displaying their products, services and information. Currently, over 1,000 websites have been built and deployed for our clients and Expresso is available in more than one language. Since its launch, Expresso has had an average adoption rate of 35% and an individual show adoption rate in excess of 70%. VOTE FOR PRODUCT ID: TI-EX-GESXP R A E D R E ' S C E H