Issue link: https://tradeshowexecutive.epubxp.com/i/76788
READERS' CHOICE MOST INNOVATIVE TECH INITIATIVES SERVING SHOW MANAGEMENT, EXHIBITORS & ATTENDEES C I O COMPANY: CORE-APPS FOSE/GOVSEC APP WHY YOUR PRODUCT IS INNOVATIVE: COMPANY: PRODUCT: WEBSITE: www.core-apps.com Never flip back and forth through a paper pro- gram again! With the FOSE/GovSec application, speakers and sessions link together, allowing users to move back and forth seamlessly through show details. Exhibitors have detailed listings, searchable by keyword, which include information on their company and contacts. With an enhanced listing, exhibitors can upload their logos and PDF documents — ensuring that users return to the app year-round. Never get lost again! With FOSE/GovSec's interactive exhibit hall map, users can tap to see exhibitor details; and with the new Locate Me feature, users can orient on the trade show floor by entering a booth number or exhibitor name. When the information is entered, the user is taken to the floor plan, where the booth space is highlighted. The Locate Me feature is native to the application — unlike GPS, it does not require connectivity to work! Where is that session? With the interactive Session Locator, users can map out their desti- nation for sessions throughout the day — and, if a room is tapped, all sessions located there are listed in one place. VOTE FOR PRODUCT ID: TI-A3-COREAP 50 July 2012 | Trade Show Executive GUIDEBOOK PRODUCT: MOBILE APPS WEBSITE: www.guidebook.com WHY YOUR PRODUCT IS INNOVATIVE: Mobile apps used to be only for big-budget events with staff capable of dedicating many hours to creating and maintaining them. Guidebook opens up this vital tool to conferences, trade shows and events of all sizes and profiles by lowering the price and making the process simpler. In its first year, Guidebook launched mobile guides for more than 1,000 events, from 60,000-person trade shows to niche medical conferences. Interactive schedules of sessions and search- able listings of exhibitors allow attendees to plan their visits. Social media integration increases audience engagement. Venue maps allow people to navigate the event, while curated lists of local attractions and dining options help them make the most of their time when they leave the hotel or convention center. Apps can also be an added revenue opportunity for show organizers. Guidebook emphasizes customer service and user experience. They offer an easy-to-use content management system that allows event organizers to build and maintain apps for iPhone, iPad, Android, and all other types of devices with no duplication of effort. Make last-minute changes, push out instant updates to all of your attendees with the click of a button and manage the layout of your guide with convenient drag- and-drop editing. VOTE FOR PRODUCT ID: TI-A3-GDEBK COMPANY: LAS VEGAS CVA PRODUCT: DIGITAL ADVERTISING WHY YOUR PRODUCT IS INNOVATIVE: WEBSITE: www.lvcva.com In January of 2012, the LVCVA partnered with Smart City Networks to introduce a fourteen location digital advertising network within the Las Vegas Convention Center. The largest screen, strategically located in the Grand Lobby, measures approximately 12' x 21'. The digital advertising network creates a new revenue stream for show management, as well as a mar- keting and advertising vehicle that is available to all exhibitors. The location choices and compel- ling content make this a notable addition. The pricing model allows all tiers of exhibi- tors to own messaging in prime locations. Unlike traditional media, the digital network allows exhibitors and attendees to keep abreast of time-relevant show information. This system affords the opportunity to make rapid daily changes as well as time-relevant messaging. Show management's use of the network includes a cost-effective sponsorship opportunity, show communication board as well as interactive fea- tures highlighting mobile and social networking platforms. Exhibitor's primary use is to increase foot traffic to their booth. The highly trafficked locations allow all tiers of exhibitors to be on a level playing field. Exhibitors rely on the network to communicate show information, schedules, initiatives, and mobile features. VOTE FOR PRODUCT ID: TI-A3-LVCVA R A E D R E ' S C E H