Trade Show Executive

JUL 2012

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THE PLATFORM TO INCREASE EXHIBIT AND SPONSORSHIP SALES September 19, 2012 | Washington Marriott Metro Center Sam Lippman introduces the Exhibit Sales Roundtable (ESR), an invitation-only forum for today's top exhibit sales and service managers to discuss strategic issues with their peers. At ESR, you will share the latest practices and sales techniques with 20 other industry experts in order to strengthen your exhibit floor. ESR provides the opportunity for a select group to meet, network, learn and share in a hands-on, interactive format that is unparalleled in the industry today. 4BN -JQQNBO is a trained facilitator and executive-level consultant with 35 years of hands-on experience as a show manager. He is the producer of Exhibition and Convention Executives Forum (ECEF), Attendee Acquisition Roundtable (AAR), Exhibit Sales Roundtable (ESR) and Large Show Roundtable (LSR). t -FBSO innovative exhibit and sponsorship pricing, the key to increasing profits t Explore the benefits of various exhibit space assignment procedures t Determine the value of packages and communicate this information to prospects t Find, hire, motivate and retain star salespeople t Discuss the pros and cons of outsourcing some or all sales t Expand your sales efforts internationally t Discuss non-exhibit floor participation – meeting rooms, outdoor displays and special events Space is limited for this new event. For more information and to apply today, please visit www.largeshowroundtable.com/ESR SPONSORS Don Schaaf & Friends, Inc.

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