Issue link: https://tradeshowexecutive.epubxp.com/i/76788
READERS' CHOICE MOST INNOVATIVE TECH INITIATIVES SERVING EXHIBITORS C I O COMPANY: PRODUCT: GES INTERACTIVE VENUE WEBSITE: www.interactivevenue.ges.com WHY YOUR PRODUCT IS INNOVATIVE: Our mission is to create the world's most meaningful and memorable experiences for marketers, exhibition organizers and event attendees. From marketing strategy to cre- ative and logistics management, clients benefit from our comprehensive in-house solutions that engage attendees, save valuable time and drive superior results. Interactive Venue is GES' tool for show organizers to sell sponsorship opportunities to exhibitors. It maximizes revenue for show organizers and allows exhibitors to see and purchase sponsorships through a virtual tour. It also allows inventory to be managed in real time. Each show can be customized by uploading pictures and setting prices dependent on their needs. Show organizers are able to monitor inventory, set pricing, access information and venue details specific to the show. A great extra feature is that non-signage sponsorships can also be uploaded and sold. Exhibitors can explore sponsorship op- portunities through Interactive Venue in three easy steps: select venue, explore the facility by reviewing a 3D venue map divided into sections and view all details (location, photos, specifica- tions, availability and price) of venue's available sponsorship opportunities through the Venue Explorer. Everything you need to know is orga- nized in one place, on one page. VOTE FOR PRODUCT ID: TI-EX-GESVN 48 July 2012 | Trade Show Executive KAON INTERACTIVE 3D PRODUCT MODELS WHY YOUR PRODUCT IS INNOVATIVE: COMPANY: PRODUCT: WEBSITE: www.kaon.com Kaon's virtual 3D Product Models (which look and behave like the actual products) revolutionize the way companies demonstrate products on the trade show floor. By utilizing interactive touch- screen technologies to present product intrica- cies NOT easily visible on the physical product, companies quickly give prospects a better under- standing of product offerings while increasing up-sell opportunities within the booth. Interactive 3D product models allow booth attendees to navigate virtual products in any sequence, giving users the ability to rotate, spin and interact with products, exploring options, and features (e.g. remove components) and showing animated product workflow. Kaon's interactive 3D product models solve the following trade show challenges: y Stunning visuals lure attendees in booth and quickly captivate prospects in an impactful way y Eliminate shipping, drayage and labor expenses associated with product demonstrations y Accelerate sales cycles by effectively communicating product benefits to create scorching hot leads y Booth staff can concisely demonstrate product features, workflow and benefits y Put customers in the 'driver's seat' with hands- on demos that enhance knowledge retention y Virtual 3D product catalogs expand Sales' up-sell and cross-sell potential y Visually show how products operate in a variety of real-world scenarios VOTE FOR PRODUCT ID: TI-EX-KAON COMPANY: PRODUCT: NEXXT NEXTWALL WEBSITE: www.nexxtshow.com WHY YOUR PRODUCT IS INNOVATIVE: NexxtShow had a vision — of permanently replacing shopworn pipe and drape, the industry standard since WWII. This vision is beautifully realized in the NextWall hard-wall system, its European styling ushering in the next genera- tion of show décor. While others have introduced costly varia- tions of hard-wall, NextWall is far from a parity hard-wall product. Its patent-protected assem- bly method — the result of years of engineering, trials and testing — shatters barriers in terms of cost, assembly and sustainability. Cost: The cost for 10 linear feet of NextWall is identical to 10 linear feet of pipe and drape. This makes it possible for show management to upgrade the entire look and feel of its show at no additional cost. For exhibitors, NextWall repre- sents significant savings. Completely imprint- able, and available in a wide variety of colors, NextWall eliminates the need for booth purchase or rental as well as costly shipping/drayage. Assembly: Sturdy, ten-foot sections of NextWall install and dismantle as rapidly as traditional pipe and drape. Sustainability: At show-close, the panels can be reused by exhibitors or recycled: NextWall is made from 100% recycled materials. In summary, Next Wall is an innovation that permanently and cost-effectively changes the face of the trade show floor. VOTE FOR PRODUCT ID: TI-EX-NEXXT R A E D R E ' S C E H